Back to Search
Start Over
The effect of regulatory orientation and decision strategy on brand judgments
- Source :
- Journal of Consumer Research. April, 2009, Vol. 35 Issue 6, p1026, 13 p.
- Publication Year :
- 2009
-
Abstract
- The effects of the regulatory orientation and decision making strategies of consumers on brand judgments are studied. These judgments are influenced by feelings on the processing of information independent of the message content.
Details
- Language :
- English
- ISSN :
- 00935301
- Volume :
- 35
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Journal of Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.199829327