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2 results on '"Betts, Mitch"'

1. Brands Still Matter, Even for Shopbots

Author

Betts, Mitch

Subjects
Electronic commerce -- Research, Brand choice -- Research, Online services -- Management -- Research, Consumer behavior -- Research, Business, general, Business, Electronic commerce, Cable television/data services, Company business management, Online services, Management, Research
Abstract

Even the most price-conscious online shoppers are willing to pay a premium for brands they trust. In the early days of Internet commerce, conventional wisdom held that online shoppers were [...]

Published
2001

2. Turning Browsers into Buyers

Author

Betts, Mitch

Subjects
Online shopping -- Models, Software -- Models, Online services -- Models, Consumer behavior -- Models, Electronic commerce -- Computer programs, Business, general, Business, Online shopping, Cable television/data services, Software quality, Online services, Electronic commerce software, Models
Abstract

A new computer model could help online retailers predict which window shoppers are on the verge of a purchase. The sad truth about electronic commerce is that although a Web [...]

Published
2001

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