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Brands Still Matter, Even for Shopbots
- Source :
- MIT Sloan Management Review. Winter 2001, Vol. 42 Issue 2, 9
- Publication Year :
- 2001
-
Abstract
- Even the most price-conscious online shoppers are willing to pay a premium for brands they trust. In the early days of Internet commerce, conventional wisdom held that online shoppers were [...]
Details
- Language :
- English
- ISSN :
- 15329194
- Volume :
- 42
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- MIT Sloan Management Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.79560689