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Turning Browsers into Buyers
- Source :
- MIT Sloan Management Review. Winter 2001, Vol. 42 Issue 2, 8
- Publication Year :
- 2001
-
Abstract
- A new computer model could help online retailers predict which window shoppers are on the verge of a purchase. The sad truth about electronic commerce is that although a Web [...]
Details
- Language :
- English
- ISSN :
- 15329194
- Volume :
- 42
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- MIT Sloan Management Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.79560688