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Turning Browsers into Buyers

Authors :
Betts, Mitch
Source :
MIT Sloan Management Review. Winter 2001, Vol. 42 Issue 2, 8
Publication Year :
2001

Abstract

A new computer model could help online retailers predict which window shoppers are on the verge of a purchase. The sad truth about electronic commerce is that although a Web [...]

Details

Language :
English
ISSN :
15329194
Volume :
42
Issue :
2
Database :
Gale General OneFile
Journal :
MIT Sloan Management Review
Publication Type :
Academic Journal
Accession number :
edsgcl.79560688