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Clients charged with cutting costs during the recession must be wary of agencies pleading poverty, writes Will Harris. Q: I've just had a meeting with procurement, who want me to [...]

A recent report by the IPA has claimed that an overemphasis by marketers on return on investment as a goal in itself is harming the ultimate potency of their campaigns. [...]

The client was about to launch his first ever direct response campaign and had called all his service providers in to admire the ad agency's artwork. 'It looks great,' the [...]

Pitching for new business is like coming on to someone you fancy. The potential rewards are great, but you've always got to steel yourself for possible rejection. Matters are complicated [...]

THE PARTY'S OVER After marketing's high jinks in the 80s, the industry is appalled to find itself now slow-dancing to a stupor. In the first of two articles, Suzanne Bidlake [...]

Marketers are now being told that gaining promotion to the board involves snakes and ladders. Brands, according to these theorists, have become snakes; or at least they have become unimportant [...]

Are you too passionate about your brands? That's the question Peter Doyle, professor of marketing and strategic management at Warwick Business School, ponders in a recent article in the journal, [...]

Agencies are playing their own grudge match off the field, Michele Martin says Fortunately for advertisers, the star of this year's World Cup is very photogenic, which may explain why [...]

Alert readers will long since have noted that, careless of his own comfort, this columnist will make any sacrifice when on the scent of a good, or even half-good story. [...]

Most people who think they know about ambient media will probably mutter something about cows wearing jackets. This should be your first clue about how effective ambient media can be. [...]