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Passion for your brand won't turn shareholders on. (Opinion)
- Source :
- Marketing. November 29, 2001, p18, 1 p.
- Publication Year :
- 2001
-
Abstract
- Are you too passionate about your brands? That's the question Peter Doyle, professor of marketing and strategic management at Warwick Business School, ponders in a recent article in the journal, [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.80933512