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Your search keyword '"Call centers -- Marketing"' showing total 2 results
Start Over Descriptor "Call centers -- Marketing" Publisher haymarket media, inc.
2 results on '"Call centers -- Marketing"'

1. Turn your call center into a powerful marketing force

Author

Walsh, Dean

Subjects
Call centers -- Marketing, Call centers -- Human resource management, Marketing management -- Economic aspects, Marketing management -- Methods, Sales personnel -- Training, Company marketing practices, Company personnel management, Business, Construction and materials industries
Abstract

Strategies to turn call centers into profit-generating, marketing enterprises by imparting sales training are presented.

Published
2006

2. CSi complete enters new dimension with mailers

Author

Hovanyetz, Scott

Subjects
Telemarketing -- Usage, Marketing research firms -- Marketing, Direct-mail advertising -- Usage, Call centers -- Marketing, Company marketing practices, Business, Construction and materials industries
Abstract

A mail campaign with a different dimension is how the new mailers of CSi Complete can be described. The campaign carried out in three stages features a sport water bottle; a bank pouch and a mini-trash can carry letters, rather than a flat printed piece. After each stage of mail, the campaign has been followed up by telemarketing and a very positive response has been gained.

Published
2004

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