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CSi complete enters new dimension with mailers

Authors :
Hovanyetz, Scott
Source :
DM News. April 26, 2004, Vol. 26 Issue 16, p22, 1 p.
Publication Year :
2004

Abstract

A mail campaign with a different dimension is how the new mailers of CSi Complete can be described. The campaign carried out in three stages features a sport water bottle; a bank pouch and a mini-trash can carry letters, rather than a flat printed piece. After each stage of mail, the campaign has been followed up by telemarketing and a very positive response has been gained.

Details

Language :
English
ISSN :
01943588
Volume :
26
Issue :
16
Database :
Gale General OneFile
Journal :
DM News
Publication Type :
Periodical
Accession number :
edsgcl.124435660