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CSi complete enters new dimension with mailers
- Source :
- DM News. April 26, 2004, Vol. 26 Issue 16, p22, 1 p.
- Publication Year :
- 2004
-
Abstract
- A mail campaign with a different dimension is how the new mailers of CSi Complete can be described. The campaign carried out in three stages features a sport water bottle; a bank pouch and a mini-trash can carry letters, rather than a flat printed piece. After each stage of mail, the campaign has been followed up by telemarketing and a very positive response has been gained.
Details
- Language :
- English
- ISSN :
- 01943588
- Volume :
- 26
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- DM News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.124435660