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Your search keyword '"Business-to-business advertising -- Case studies"' showing total 3 results
Start Over Descriptor "Business-to-business advertising -- Case studies" Publisher crain communications, inc.
3 results on '"Business-to-business advertising -- Case studies"'

1. Best Buy for Business builds data powerhouse; case study

Subjects
Best Buy Company Inc., Telemarketing -- Case studies, Consumer electronics industry -- Case studies, Specialty stores -- Case studies, Customer relationship management software -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business, Consumer electronics industry, Customer relationship management software, Case studies
Abstract

Byline: CAROL KROL When consumer electronics retailer Best Buy Co. introduced its b-to-b unit four years ago, it did not have a business marketing strategy. The $40 billion company lacked [...]

Published
2008

2. 'Computerworld' enters middle age; Weekly magazine has richer audience following strategic cuts in circulation

Author

Schwartz, Matthew

Subjects
Computerworld (Periodical) -- Advertising, Trade journals -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business, Advertising, Case studies
Abstract

Byline: MATTHEW SCHWARTZ ***** Correction: Computerworld's run-of-paper advertising increased 12% in this year's second quarter. A story in the Sept. 9 issue (Business Media, page 15) gave an incorrect time [...]

Published
2002

3. Intel 'Yes' campaign targets b-to-b execs; Following success of 'Intel inside,' company touts its reliability in turbulent times

Author

Callahan, Sean

Subjects
Intel Corp. -- Advertising -- Management, Semiconductor industry -- Advertising -- Case studies, Business-to-business advertising -- Case studies, Marketing industry -- Management -- Case studies, Advertising, marketing and public relations, Business, Semiconductor industry, Semiconductor device, Company business management, Management, Advertising, Case studies
Abstract

Last month, Intel Corp., an aggressive trailblazer in technology marketing, launched the largest strictly b-to-b advertising campaign in its history. The Santa Clara, Calif.-based technology company has used its innovative [...]

Published
2002

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