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1. Digital and Social Media Marketing: UNBOXING VIDEO EFFECTIVENESS - DOES SPEECH MATTER?

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3. Growing Existing Customers' Revenue Streams Through Customer Referral Programs.

4. MONETIZING THE INTANGIBLE VALUES OF CUSTOMERS: THE EXAMPLE OF REFERRALS.

8. How Does Consumer Mindfulness Curb Overconsumption?

9. Consumer Mindfulness: How Present- Moment-Awareness Affects Sustainable Consumerism.

10. Unraveling the Meanings of Ownership: A Comparison of Physical and Digital Possessions.

11. Referral Engineering in Service Markets: Initial Evidence and Consumer Motivations.

15. CONSUMERS' PERCEIVED COUNTERFEIT DETECTION: A NEW CONSTRUCT AND ITS IMPLICATIONS FOR COUNTERFEIT CONSUMPTION AND UNETHICAL BEHAVIOR.

16. GROWING EXISTING CUSTOMERS' PROFITABILITY WITH CUSTOMER REFERRAL PROGRAMS.

18. RETAIL PRICING STRATEGY: HOW DOES CORPORATE REPUTATION IMPACT CONSUMERS' REACTIONS TO PRICE INCREASES?

19. MORE THAN MEETS THE EYE: VISUAL FEATURES, AESTHETICS, AND COUNTERFEIT BEHAVIORS: A GOAL-STRIVING MODEL FOR CONSUMERS' DELIBERATE COUNTERFEIT-CONSUMPTION BEHAVIOR.

25. BUILDING FORMATIVE CONSTRUCT MEASURES: THE EXAMPLE OF CORPORATE REPUTATION.

27. CUSTOMERS' ROLE IN DECREASING VALUE: AN EXPLORATORY STUDY OF THE USAGE OF CUSTOMER VALUATION METHODS AND THE HANDLING OF UNPROFITABLE CUSTOMER RELATIONSHIPS.