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GROWING EXISTING CUSTOMERS' PROFITABILITY WITH CUSTOMER REFERRAL PROGRAMS.

Authors :
Garnefeld, Ina
Eggert, Andreas
Helm, Sabrina V.
Tax, Stephen S.
Source :
AMA Winter Academic Conference Proceedings; 2012, Vol. 23, p107-108, 2p
Publication Year :
2012

Abstract

An abstract of the article "Growing Existing Customers' Profitability With Customer Referral Programs," by Ina Garnefeld, Andreas Eggert, Sabrina V. Helm and Stephen S. Tax is presented.

Subjects

Subjects :
PROFITABILITY
BUSINESS referrals
CUSTOMER relations

Details

Language :
English
ISSN :
10540806
Volume :
23
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
86741908

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