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CONSUMERS' PERCEIVED COUNTERFEIT DETECTION: A NEW CONSTRUCT AND ITS IMPLICATIONS FOR COUNTERFEIT CONSUMPTION AND UNETHICAL BEHAVIOR.
- Source :
- AMA Summer Academic Conference Proceedings; 2013, Vol. 24, p56-57, 2p
- Publication Year :
- 2013
-
Abstract
- An abstract of the article "Consumers' Perceived Counterfeit Detection: A New Construct and Its Implications for Counterfeit Consumption and Unethical Behavior" by Jiayun (Gavin) Wu, Anita D. Bhappu, Sabrina V. Helm and Shawn Kun Song is presented.
- Subjects :
- CONSUMER behavior
PRODUCT counterfeiting
ECONOMIC consumption & ethics
Subjects
Details
- Language :
- English
- Volume :
- 24
- Database :
- Complementary Index
- Journal :
- AMA Summer Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 90022215