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Offers tips on how to acquire information from business competitors about their strategies. Visitation of competitors' premises; Observance of the product ordering process of competitors; Comparison of competitors' pricing, business practices and post-sale attitude with own company.

Discusses the importance of testimonials as a marketing strategy. Maximizing the use of testimonials.

Focuses on guerrilla marketing. Sentences on how to quadruple sales in a one-year period; Employee involvement; User-friendliness.

Offers advice on guerrilla marketing. Distinct markets; Second market as prospects; First market as customers; Percentage of marketing budget that should be devoted to communicating with customers.

Discusses the negative aspects of using an image by a company in order to increase marketability. Issues on misrepresentation; Positive effect of honest identity; Tips on how to determine company identity.

Focuses on the use of psychology in marketing. Importance of repetition; Sense of identity; Freudian marketing.

Discusses the use of `bribes' or `advertising specialties' as tools to generate leads, increase name awareness, express appreciation to customers and introduce new products. Popular types of bribes used in marketing; Amount invested by marketing people on bribes every year; Factors to consider when deciding to try a bribe.

Examines competitive advantages brought by marketing. Importance of identifying marketable competitive advantages; Service as the area most fertile for creating a competitive advantage; Monitoring services and products offered by competitors.

Provides tips for marketing effectively. Use of mailing packages; Coping with a limited budget and increased competition; Timing of mailing catalogs; Importance of timeliness in mailing.

Deals with the phrases mostly used in marketing to persuade customers in buying the product. List of phrases and words used; Significance of the words in the field of marketing.

Offers advice on guerrilla marketing. Sales training; Use of the telephone demeanor method and electronic brochures; Telemarketing scrips and testimonials; Word-of-mouth marketing.

Offers advice for companies on increasing its market share through better marketing strategies. Tips on how to target a customer's mind; Need to make consistent direct marketing efforts; Need to have a marketing plan.

Focuses on `giver' businesses that offer things to entice prospects and breed customer loyalty. Other features of a `giver' company; Opportunities in becoming a giver company; Benefits of becoming a `giver' company.

Offers suggestions for marketing people on how to earn more profits in their businesses. Steps to avoid mistakes in marketing; Importance of having plans for marketing; Need for consistency of marketing attack.

Advises businesses to assign a designated guerilla for marketing. Possible employees that could be a guerilla marketer; Characteristics of a guerilla marketer; Reasons for assigning a guerilla marketer.

Offers advice for creating an efficient marketing strategy. Commitment to a clear and simple marketing plan; Willingness to make a significant amount of monetary investment; Patience in waiting for results.

Discusses various aspects of direct marketing. Definition of direct marketing; Way to put direct marketing into practice; Benefits of understanding the scope of direct marketing.

Provides pointers in using word-of-mouth marketing strategies. Suitability of the method; Ways to control word-of-mouth marketing; Publication of brochures; Benefits of word-of-mouth marketing.

Gives advice on how to keep customers. Includes prioritizing of customer service; Need for a customer recourse policy; Sending of gifts to customers.

Focuses on the development of creativity needed in boosting the growth of the business enterprise. Knowledge as a source of creativity; Search for an idea; Translation into benefits; Presentation of case in a way that attracts attention; Communication with prospects; Use of idea as creative strategy.

Highlights marketing myths. White spaces; Short copies; Commercial productions; Publicity; Customer base; Repetition and advertising.