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Use psychology and reduce guesswork.

Authors :
Levinson, Jay Conrad
Source :
Sacramento Business Journal; 6/17/96, Vol. 13 Issue 13, p18, 1/3p
Publication Year :
1996

Abstract

Focuses on the use of psychology in marketing. Importance of repetition; Sense of identity; Freudian marketing.

Details

Language :
English
ISSN :
10977538
Volume :
13
Issue :
13
Database :
Supplemental Index
Journal :
Sacramento Business Journal
Publication Type :
Periodical
Accession number :
9607033212