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Word-of-mouth marketing requires a world of work.
- Source :
- Sacramento Business Journal; 2/17/97, Vol. 13 Issue 48, p15, 1/4p, 1 Black and White Photograph
- Publication Year :
- 1997
-
Abstract
- Provides pointers in using word-of-mouth marketing strategies. Suitability of the method; Ways to control word-of-mouth marketing; Publication of brochures; Benefits of word-of-mouth marketing.
Details
- Language :
- English
- ISSN :
- 10977538
- Volume :
- 13
- Issue :
- 48
- Database :
- Supplemental Index
- Journal :
- Sacramento Business Journal
- Publication Type :
- Periodical
- Accession number :
- 9703040196