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Your search keyword '"PUBLIC relations"' showing total 2 results
Start Over Descriptor "PUBLIC relations" Search Limiters Full Text Topic business communication Publisher adweek, llc
2 results on '"PUBLIC relations"'

1. PR Moves Front and Center.

Author

Feil, Stuart

Subjects
PUBLIC relations, PUBLIC relations firms, CORPORATE public relations, BUSINESS communication, SOCIAL media, INTERNET marketing
Abstract

The article, part of a special advertising section, focuses on public relations. The increased role played by public relations and public relations firms in marketing by corporations is considered, and attributed to the growth of social media, where consumers communicate directly with each other about brand name products.

Published
2012

2. Corporate Speak.

Author

Voight, Joan and Taylor, Catharine P.

Subjects
*BLOGS, *BUSINESS communication, *PUBLIC relations, *CONSUMERS, *CHIEF executive officers
Abstract

The article discusses corporate blogging. Despite U.S. industry reports that show companies need to have a dialogue with customer, few chief executive officers (CEO) are blogging. Surveys show that companies of more than 100 people are the least likely to have a CEO blogging. Sun Microsystems' CEO Jonathan Schwarz encourages his employees to blog. Their blogs contain snippets of business, recreation and personal interest (blogs.sun.com).

Published
2007

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