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Corporate Speak.
- Source :
-
MediaWeek . 3/19/2007, Vol. 17 Issue 12, p20-21. 2p. - Publication Year :
- 2007
-
Abstract
- The article discusses corporate blogging. Despite U.S. industry reports that show companies need to have a dialogue with customer, few chief executive officers (CEO) are blogging. Surveys show that companies of more than 100 people are the least likely to have a CEO blogging. Sun Microsystems' CEO Jonathan Schwarz encourages his employees to blog. Their blogs contain snippets of business, recreation and personal interest (blogs.sun.com).
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 17
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 24426728