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PR Moves Front and Center.

Authors :
Feil, Stuart
Source :
Adweek; 8/6/2012, Vol. 53 Issue 28, pP1-P4, 4p, 10 Color Photographs
Publication Year :
2012

Abstract

The article, part of a special advertising section, focuses on public relations. The increased role played by public relations and public relations firms in marketing by corporations is considered, and attributed to the growth of social media, where consumers communicate directly with each other about brand name products.

Details

Language :
English
ISSN :
15499553
Volume :
53
Issue :
28
Database :
Complementary Index
Journal :
Adweek
Publication Type :
Periodical
Accession number :
78418460