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PR Moves Front and Center.
- Source :
- Adweek; 8/6/2012, Vol. 53 Issue 28, pP1-P4, 4p, 10 Color Photographs
- Publication Year :
- 2012
-
Abstract
- The article, part of a special advertising section, focuses on public relations. The increased role played by public relations and public relations firms in marketing by corporations is considered, and attributed to the growth of social media, where consumers communicate directly with each other about brand name products.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 53
- Issue :
- 28
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 78418460