1. MEASURING EDITORIAL INTEREST IN CHILDREN'S COMICS.
- Author
-
Henry, Harry
- Subjects
COMIC books, strips, etc. ,CARTOONS & children ,PUBLISHING ,STATISTICAL correlation ,ENGLISH children's periodicals ,READERSHIP surveys ,READERSHIP ,ADVERTISING & children ,PERIODICAL publishing - Abstract
The article discusses the use readership studies in the development of comic books for children. The author notes that at the time of publication, the stories and illustrations contained in comic books have remained the same for 30 or 40 years. The case of the periodical "Eagle," a weekly magazine for boys published by Hulton Press, is discussed. Because the publisher ran a risk by breaking the mold of the traditional comic formula, Hulton conducted a study to reduce the risk of the periodical failing.
- Published
- 1953
- Full Text
- View/download PDF