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This article discusses the possibility that the public attitude toward any business is largely influenced by a stereotype. It indicates that language factors located by communications research probably do not apply in corporate-image studies. [ABSTRACT FROM AUTHOR]

Good international public relations can greatly aid a firm and increase its profit. This article discusses the building of an I.P.R. program, the appropriateness of such programs, and the obligations of international corporations. [ABSTRACT FROM AUTHOR]

Today, public relations (PR) is a crazy-patchwork of ideas and activities. Everybody is talking about PR, but nobody seems to know too much about the meaning of the term. Even workers in the field do not agree on where PR begins and ends, whether it should or should not be a separate activity in a business, or how, when and where it should be applied in an organization. This individual confidence comes in the midst of an astronomical expansion of public relations activities. In every business of any size a new or a considerably enlarged PR department is blossoming. Public relations books and articles, lectures, brochures and pamphlets are rolling from presses in a steadily enlarging stream. Numerous organizations to serve public relations workers have come into being and are thriving. These organizations are setting up groups, producing literature, championing professionalism, ethics and sound practices, and attempting to weld public relations workers into a field with some semblance of order.

This article focuses on the community relations at all levels of management. Concurrently with running this efficient factory, he has acquired a great many other jobs. These may vary from company to company, but in most companies plant manager will find him quite busy in employee relations, evaluations of management trainees and supervisory personnel, governmental problems. Plant Managers are rather ordinary folks after all, in that they do not like to be told that they must do something. They like to be sold. They like the selling to include recognition of their own thoughts in the matter. It might take more time on your part, but the Plant Manager will react more affirmatively to your selling your activity than to the mailing to him an Executive edict that the program must be initiated or moved along at a faster pace. Conveying the thoughts to the Plant Manager by an occasional visit to his office will make him understand the significance of the visit because that is his way of doing business.

Discusses key issues relevant to companies' communication with special sectors such as employees and consumers. Several approaches and strategies to effectively communicate with special sectors; Potential impact on the public relations initiatives of firms; Policy implications on management.

Several abstracts are presented for articles related to the fields of communication and public relations. They include "Culture and the Corporation," by David Rockefeller, appearing in the October 15, 1966 issue of "Vital Speeches," and "The Human Element in Communications," by Harold S. Geneen, appearing in the winter 1966 issue of "California Management Review."

The article presents abstracts of articles related to communications and public relations appearing in various periodicals. Articles abstracted include "How to Reduce Business' Credibility Gap," by Bert C. Goss, appearing in the April 15, 1966 issue of "Vital Speeches of the Day," "On Being a No Man," by L. L. L. Golden, appearing in the February 12, 1966 issue of "Saturday Review," and "The Great Copying Boom," by John Tebbel, appearing in the May 14, 1966 issue of "Saturday Review."