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The Importance of International Public Relations.
- Source :
- California Management Review; Summer71, Vol. 13 Issue 4, p68-78, 11p
- Publication Year :
- 1971
-
Abstract
- Good international public relations can greatly aid a firm and increase its profit. This article discusses the building of an I.P.R. program, the appropriateness of such programs, and the obligations of international corporations. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00081256
- Volume :
- 13
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- California Management Review
- Publication Type :
- Academic Journal
- Accession number :
- 5050890
- Full Text :
- https://doi.org/10.2307/41164321