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Abstract: The 1908 Great Race from New York to Paris captured the imagination of the world as intrepid competitors endured the hardships of the around the world race. The New York Times, its co-sponsor and source of the publicity, was in a unique position to practice media relations. Framing research was used to examine how the New York Times used strategic communication to build interest in the race to sell more newspapers and to allow automobile manufactures to broaden their markets. Media frames used to generate interest provide insight into strategies for influencing behavior through a controlled form of media relations. [Copyright &y& Elsevier]

The article presents information on the marketing strategy of the Mount Sinai Medical Center, an HIV clinic that has migrated from Greenwich Village to Chelsea, in New York City. Mount Sinai's marketing professionals understood that traditional channels would not meet their needs for the center's HIV program because of the small size of its promotional budget and its targeted audience. Due to this, they opted for a grassroots approach, with a combination of strategies including public relations, out-of-home advertising, and digital and social media targeted to Latinos, African-Americans, homosexual men, and at-risk youth.

This article examines a contemporary and unfolding conflict in downtown Brooklyn in New York City where the siting of a professional sport stadium intersects with the politics of race, class, and the built environment. The Atlantic Yards project is a $4.2-billion project to bring housing, retail, open space, and most significantly (for the developers in their public relations campaign), a professional basketball franchise, the Brooklyn Nets. The author uses an analytic frame drawing from environmental justice studies through which to analyze the cultural and representational politics of the controversy. In doing so, this case complicates and further illuminates environmental justice and the sports and siting literature in the context of the geography of neoliberalism. [ABSTRACT FROM AUTHOR]

Thirteen/WNET and WLIW21, along with various partners and sponsors, is hosting the 2009 Teaching and Learning Celebration March 6-7, 2009. This article describes the Celebration and suggests benefits to educators considering attending this exciting educational event in New York City. [ABSTRACT FROM AUTHOR]

Reports on the Primary Care and Mental Health Services Bridge Program developed by the Charles B. Wang Community Health Center in New York City. Development of a model for reaching Asian Americans; Little awareness of Asian Americans of mental health issues; Evidence that mental illness and seeking psychiatric services are profoundly stigmatized among Asian Americans.

Examines the public relations strategies used by the management of Grand Hyatt hotel in New York City for its opening day. Focus of the advertising campaign created for the opening of the hotel; Information on the gala party hosted by the hotel; Details of the publicity initiative for the hotel's opening.