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A Case Study: Opening the Grand Hyatt.
- Source :
- Cornell Hotel & Restaurant Administration Quarterly; May81, Vol. 22 Issue 1, p26, 2p, 2 Black and White Photographs
- Publication Year :
- 1981
-
Abstract
- Examines the public relations strategies used by the management of Grand Hyatt hotel in New York City for its opening day. Focus of the advertising campaign created for the opening of the hotel; Information on the gala party hosted by the hotel; Details of the publicity initiative for the hotel's opening.
- Subjects :
- PUBLIC relations
HOTEL advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00108804
- Volume :
- 22
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Cornell Hotel & Restaurant Administration Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 7187720