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Copyright of Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi is the property of Journal of Selcuk University Social Sciences Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Public relations offers strategies that enable re-branding of an organisation's poor image. As branding refers to the image an organisation (corporations, non-profits and activists) presents to its broader public, then public relations is the work of image management. This conceptual paper uses these ideas to explore and understand the work carried out by one animal activist organisation, Animals Australia, to come to inspire and mobilise a mainstream audience in animal activism. Usually examined using social movement theory, animal activists have a long history of receiving only marginal attention from mainstream audiences, and, further, from being often branded and vilified as troublemakers, extremists, fanatics who are conceived as acting against the national interest, and ignorant of the realities of life and industry. At the same time they are extolled by some in strongly positive terms due to their demands for compassion, care and assistance for those who are voiceless and unable to protest their treatment or change the circumstances of their own suffering. This paper thus examines the public relations and counter-branding work carried out by one animal advocacy organisation, Animals Australia, to re-brand itself so as to effectively address and engage mainstream Australians in its public relations campaigns for improving the welfare of livestock animals. Through a conceptual and semiotic analysis of the organisation's investigative and campaigning work, and the way this has been constructed and framed more broadly, we demonstrate this counter-branding effort, and consider what it is making possible for the organisation and for its animal activism. [ABSTRACT FROM AUTHOR]

This study examined the role of public relations in Antonio Gramsci's concept of cultural hegemony, specifically in a counterhegemony. Dr. Martin Luther King, Jr.'s preparation for the 1968 Poor People's Campaign serves as a test case on how public relations can help subordinate groups confront a hegemony. This paper suggests that Gramsci's philosophy provides an analytical heuristic for researching instances of contestation. Examining counterhegemonic campaigns offer public relations practitioners a means both to think about and to intervene in the world more effectively. • Antonio Gramsci postulated principles for how to conduct a counterhegemony. • Counterhegemony needs a multifrontal approach and a unifying, master frame. • The 1968 Poor People's Campaign was used to study the role of PR in counterhegemony. • Study shows counterhegemony also needs long term planning to overcome fixed beliefs. [ABSTRACT FROM AUTHOR]

This paper proposes an alternative approach to the scholarship of activist public relations, based on the ideas of the sociologist Pierre Bourdieu; notably his understanding of activism in society. Although Bourdieu is one of the most quoted sociologists in the world ( Santoro, 2011 ; Truong & Weill, 2012 ), his work has only received limited attention in public relations, and has been entirely ignored within the context of activist communication. This is despite his focus on power, relationships and the role of activists in modern democracies, all of which are central themes in public relations practice and research. Based on Bourdieu’s theory of practice, the discipline’s prevailing, dominant, industry serving, functionalist paradigm positions public relations’ role in society as to perpetuate social inequalities. However, drawing on his ideas leads us to question if public relations skills could be equally utilized to challenge existing power imbalances in society, either in support or on behalf of those groups and individuals whose voices have been drowned out by traditional public relations efforts. The author argues that Bourdieu was not only an accomplished scholar, but also an activist in his own right. It is this combination of personal experience with academic ideas that lends weight to his scholarly work through which he urged the scholarly community to utilize their skills, knowledge and research to challenge (perceived) inequalities in society. The emergence of this type of activist academic , committed to giving voice to multiple coexisting, sometimes directly competing points of views, would arguably further justify and strengthen the existence of public relations as a scholarly discipline in its own right. [ABSTRACT FROM AUTHOR]

Community activism provides a useful lens for reexamining core concepts of public relations theory and history: community, temporality, and feminist values. This project foregrounds the work of two transformative community activists and prolific authors, Grace Lee Boggs and bell hooks—women whose decades-long efforts balanced urgency and sustained commitment to issues, as well as the people in the neighborhoods and physical communities they were a part of. While temporal concerns have found a place in crisis communication scholarship (e.g., Bean & Madden, 2019; Bean et al., 2015; Liu et al., 2017), they have yet to be presented as a central part of theories of activism in public relations. Adding their voices and perspectives to the broader story of public relations history helps to (1) center non-corporate histories as public relations, (2) showcase stories and strategies of women of color as effective advocates and transformative community leaders, and (3) present temporally informed theoretical development in activist public relations, including the creation of a new framework: ongoing community activism. • This project adds diversity and nuance to narratives about public relations history through centering the stories of two women activists (Grace Lee Boggs and bell hooks). • The findings augment theory through revised understandings of community building and ongoing activism that emphasize physical place and feminist values. • Community activism reflects temporal extremes: Immediate responses to imminent threats and decades-long sustained campaigns. • A framework of ongoing community activism for public relations is developed, emphasizing community building and feminist leadership values. [ABSTRACT FROM AUTHOR]

This conceptual essay develops a renewed concept of community in public relations scholarship and practice—one re-centering activism and physical place. To do so, it delves into the writing and advocacy of two trailblazing women who dedicated their lives and work to empowering and protecting their communities: Grace Lee Boggs and Jane Jacobs. By connecting their approaches with existing public relations scholarship around community, activism, and place, the authors present a set of place-making communicative approaches for community activist practice in addition to theoretical development around what Boggs (2000) refers to as "place-based civic activism" (p. 19)—the work of finding and harnessing a shared neighborhood identity to connect and empower local residents as citizens. Seeing community and activism through this lens points toward the complex, living, and evolving ecology of communities (Jacobs, 1961, 2000), and positions public relations and activist communication as crucial tools for place-making. • This study extends theory around the concept of community activism in public relations by integrating the work of Grace Lee Boggs and Jane Jacobs. • The approach re-centers geographic and physical place as central components of community in public relations. • Findings include both theory- and practice-oriented examples and applications of Boggs's and Jacobs's advocacy. • The study is the largest project to date integrating the philosophy and activism of both women into public relations scholarship and history. [ABSTRACT FROM AUTHOR]

The public marginalization of LGBT framework in recent decades was gradually replaced by an empowering situation through the agency of activist groups and the consequent conquest of rights in different areas. However, the reality is far from ideal, which can be determined by the occurrence of institutional homophobia when organizations flout individuals based on the judgment on their sexual orientation or gender identity. Thus, whereas the activity of PR can contribute to the improvement of this scenario, this paper aims to analyze how the healthcare professional can help in the management of relations with the LGBT audience in organizations. To achieve it, we carried out a literature search and then a documentary research on LGBT Rights Reference Center and Confronting Homophobia in the state of Paraíba, to check the cases of institutional homophobia that occurred in the state capital, João Pessoa, between the years 2011 and 2013. Finally, a field research was undertaken with the civil society organizations that defend this public in the city in order to know their actions in combating this type of crime. We verified the occurrence of a significant number of complaints in the period analyzed, and the lack of knowledge of NGOs with regard to the performance with the business to ensure the inclusion of LGBT in the actions of local organizations, as well as the policy options of public relations professional to modify this context. [ABSTRACT FROM AUTHOR]

• This study examined how a university and student activists conceptulized and communicated about a crisis of racism • The university's crisis communication positioned student activists as the crisis and (re)produced whiteness. • Student activists centered systemic racism as the crisis and challenged institutional (re)productions of whiteness. • A discourse of community repair offers a community centered response to crises that centers those most harmed by a crisis. This study explored how Syracuse University (SU) and #NotAgainSU, a student activist group, conceptualized and communicated about a crisis of racism on campus. We found that SU took a functionalist approach and positioned the student activists as the crisis, while #NotAgainSU focused more broadly on systemic racism as the crisis and called for specific institutional action in response to the larger crisis. Our analysis also revealed that SU forwarded whiteness ideology through their communication, while #NotAgainSU engaged in practices such as counter-storytelling to resist communication that (re)produced whiteness. We conclude by offering a discourse of community repair as a community centered approach to responding to crises of racism and other social issues. [ABSTRACT FROM AUTHOR]

Abstract: This article elaborates on the argument that the history of U.S. public relations has been distorted by the emphasis on corporate functions of public relations. The dominant corporate-centric view of U.S. public relations history often claim that public relations developed as a response to activists who attempted to interfere with business operations. That myopic, corporate-centric view has perpetuated a negative view of public relations as merely a tool of “big business”. In the past as well as the present, corporations have been learning from and co-opting activists’ innovative public relations techniques. By alternatively grounding U.S. public relations history in the works of activists, we open possibilities for re-imagining the field and legitimizing activists’ works as a positive, central component in public relations theory and research. We end by providing resources educators can utilize to teach a more balanced view of public relations history in the U.S. [Copyright &y& Elsevier]

Abstract: In 2009, two political activists published hidden-camera recordings of their visits to the offices of a national, community-based, nonprofit organization. In the videos, the activists posed as a prostitute and a pimp in order to elicit damaging information from the organization''s employees. This incident was just the latest in a series of disastrous situations for the Association of Community Organizations for Reform Now (ACORN). In the year prior to the video controversy, the organization addressed allegations of voter registration fraud in the 2008 presidential election and reacted to the expose of a hidden embezzlement by a family member of ACORN''s founder. This study employs the Situational Crisis Communication Theory (SCCT) to analyze how ACORN responded to this series of damaging public relations attacks. The study investigated ACORN''s crisis response strategies through an analysis of media coverage about the crises. [Copyright &y& Elsevier]

Copyright of Canadian Journal of Education / Revue Canadienne de l'Éducation is the property of Canadian Society for the Study of Education and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Public relations practitioners who have worked in the United States and Canada often remark how differently activists and public issues are dealt with in each of the countries. Generally, disputes are seen as much less confrontational, much less zero-sum games in Canada than in the United States. This paper delves into that top-of-mind perception through in-depth interviews with 15 communications and PR practitioners and professors with experiences on both sides of the 49th parallel and a review of the relevant literature. It concludes that the greater acceptance of two-way symmetrical communication in Canada than in the United States results from the tradition of compromise embedded in Canadian culture. [Copyright &y& Elsevier]

Focuses on the significance of public relations to firms in coping with political consumers and activists. Impact of the public on the legitimacy of firms; Use of political activism in attacking corporate irresponsibility; Discussions regarding sub-politics.

Abstract: Acknowledging the unique and potentially powerful positions held by activist publics, the author argues that the state of organization-activist relationships can be tracked over time through the public statements they make about their shared issues of concern, as reported by the news media. The findings of three case studies of Australia''s major banks and their activist publics over 21 years are reported. [Copyright &y& Elsevier]