Back to Search
Start Over
Privileging an activist vs. a corporate view of public relations history in the U.S.
- Source :
-
Public Relations Review . Sep2012, Vol. 38 Issue 3, p347-353. 7p. - Publication Year :
- 2012
-
Abstract
- Abstract: This article elaborates on the argument that the history of U.S. public relations has been distorted by the emphasis on corporate functions of public relations. The dominant corporate-centric view of U.S. public relations history often claim that public relations developed as a response to activists who attempted to interfere with business operations. That myopic, corporate-centric view has perpetuated a negative view of public relations as merely a tool of “big business”. In the past as well as the present, corporations have been learning from and co-opting activists’ innovative public relations techniques. By alternatively grounding U.S. public relations history in the works of activists, we open possibilities for re-imagining the field and legitimizing activists’ works as a positive, central component in public relations theory and research. We end by providing resources educators can utilize to teach a more balanced view of public relations history in the U.S. [Copyright &y& Elsevier]
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 38
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 76615976
- Full Text :
- https://doi.org/10.1016/j.pubrev.2011.11.010