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Deals with the use of Internet as campaign tool in the 2002 U.S. election. Information on online campaign of Tony Campbell, candidate for Maryland's House of Delegates; Advantage of Internet over advertising; Effectiveness of Internet.

Focuses on a radio advertising campaign produced by DDB Seattle to promote the 25th anniversary of the Fred Hutchinson Cancer Research Center in Washington in 2001. Highlights of the event's Signs of Hope exhibit; Concept of the campaign; Benefit of getting local celebrities on air.

Forecasts a continued increase in radio advertising spending in 1995. Predictions from the Radio Advertising Bureau; Advertising generated by lobbying efforts; Potential market of television tune-in advertising; Merger of radio networks Westwood One and Unistar.

Describes Young & Rubicam's advertising media plan to sell Xerox Corp.'s copiers to small business customers. Details of the advertising campaign.

Profiles Vice President and Manager of local broadcast at FCB/Leber Katz Christina Mantoulides, recipient of the 1993 Spot Television All-Star award of `MediaWeek' periodical. Career background; Reason for entering media buying.

The article focuses on the Fox Television animated show "Family Guy," and the way the show was revived after after a cancellation due to the power of multimedia channels. Plentiful DVD sales and the popularity of the show's reruns on the Cartoon Network convinced producers to bring it back. In 2007, the show has branched out into podcasts, websites, video-on-demand (VOD), and cell phone ring tones.

The article examines why the animated television program "Family Guy" has been successful. The article explains that when "Family Guy" first premiered on the Fox television network it did not have strong ratings, which resulted in its cancellation, but the show found success when reruns were broadcasted on the Cartoon Network. The show was then released on DVD and had massive sales, which resulted in Fox putting the show back on the air. Since being put back on it has remained successful.

The article discusses out-of-home, or outdoor, advertising. It is expected to become the second largest advertisement medium behind the internet. According to the author, technological advancements, particularly the use of digital billboards, are opening more streams of revenue. The article also discusses the utilization of marketing tools that measure audience participation offered by advertisement-monitoring companies the Traffic Audit Bureau (TAB) and Nielsen Co.

The article reports on the financial progress of the U.S. radio industry. Following five consecutive years of plateaued sales, media research company PricewaterhouseCoopers (PwC) expects advertisement spending on radio to increase in 2008. The pending merger of companies XM and Sirius Satellite Radio has been contested by the National Association of Broadcasters, as the deal could deter industry sales. The author believes interactive web and high-definition (HD) radio may increase sales.

The article examines the 2008 radio advertising marketplace. The article explains that terrestrial radio industry has seen little growth in advertising revenue in recent years, which is attributed to the rise of internet and satellite radio. It is reported that some dollars from a company's radio budgets are being reallocated to new media. The terrestrial radio industry could also be hurt by the pending merger of the satellite radio companies XM and Sirius Satellite Radio.

The article examines the 2008 out-of-home advertising marketplace. The article explains that technology trends, consumer habits and measurement techniques are all contributing to the growth of outdoor advertising. According to the article out-of-home advertising will increase 12.8 percent to $8.94 billion in 2008.

The article reports on the unusual advertising plan that Goodby, Silverstein & Partners created for the California Milk Processing Board, which involved placing chocolate chip cookie-scented sheets along with "Got Milk?" posters at San Francisco bus stops. The article states that the stunt lasted only one day, but the resulting news coverage was worth $60 million and generated 781 mentions. The campaign was awarded "MediaWeek" Media Plan of the Year: Best Use of Out of Home.

The article reports on the marketing campaign created for Saturn Retailer of New Orleans, Louisiana by advertising firm Goodby, Silverstein & Partners. The campaign featured civic-minded vignettes of local businesses rebuilding after Hurricane Katrina, and assured potential customers that local companies, including the Saturn dealership, were open for business. The campaign was named "MediaWeek" Media Plan of the Year: Best Use of Local Television and Cable.

Presents an analysis on the market status and direction of television stations in the United States as of September 1995 to provide a foundation for the economic interests of advertisers. Effects of the 1995 telecommunications bill on the structures of stations; Increase in stations buying; Prediction for a strong 1996 spot sales; Motivators for the anticipated ad sales revenue.

Profiles managing director and executive vice president of Hal Riney & Partners, Nicole Cassidy. Career highlights; Clients; Work habits.

Profiles Leslie Sturm, recipient of the 1993 Radio award from `MediaWeek' periodical. Career background; Added value as name of the game in radio; Strategy on a media buy.

Offers a look at the 1993 economic performance of the radio industry. Increase in spot advertisement revenues; Industry's reactions to cuts in advertising budgets; Strategy of eliciting advertiser and agency participation; Benefit gained from accurate information about audiences; Increase competition from advertising dollars in the market.

Focuses on the performance of spot television industry for 1993. Pessimistic forecast for 1993-94; Importance of retail and other advertising categories; Effect of network upfront on spots prospects; Consistent growth of local news.