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A false spring.

Authors :
Miles, Laureen
Source :
Brandweek. 9/13/93, Vol. 34 Issue 37, p50. 1p. 1 Color Photograph.
Publication Year :
1993

Abstract

Focuses on the performance of spot television industry for 1993. Pessimistic forecast for 1993-94; Importance of retail and other advertising categories; Effect of network upfront on spots prospects; Consistent growth of local news.

Subjects

Subjects :
FINANCING of television broadcasting

Details

Language :
English
ISSN :
10644318
Volume :
34
Issue :
37
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9312091130

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Authors Abstract Subjects Details