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DDB Seattle.

Authors :
Miles, Laureen
Source :
Brandweek. 06/18/2001, Vol. 42 Issue 25, pSR23. 2p. 1 Color Photograph.
Publication Year :
2001

Abstract

Focuses on a radio advertising campaign produced by DDB Seattle to promote the 25th anniversary of the Fred Hutchinson Cancer Research Center in Washington in 2001. Highlights of the event's Signs of Hope exhibit; Concept of the campaign; Benefit of getting local celebrities on air.

Subjects

Subjects :
*RADIO advertising
*ADVERTISING campaigns
*RESEARCH institutes

Details

Language :
English
ISSN :
10644318
Volume :
42
Issue :
25
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
4743342

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Authors Abstract Subjects Details