Descriptor: "MARKETING strategy" / Publication Type: Reviews / Search Limiters: Available in Library Collection / Topic: dru, jean-marie - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "MARKETING strategy" Search Limiters Available in Library Collection Topic dru, jean-marie Publication Type Reviews

Author: Kinsey, Matthew
Subjects: *MARKETING strategy, *NONFICTION
Abstract: This article reviews the book "How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising," by Jean-Marie Dru.
Published: 2007

Author: Tungate, Mark
Subjects: *MARKETING strategy, *NONFICTION
Abstract: The article reviews the book "How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising," by Jean-Marie Dru.
Published: 2007

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