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Your search keyword '"MARKETING strategy"' showing total 29 results
Start Over Descriptor "MARKETING strategy" Search Limiters Available in Library Collection Publication Year Range Last 10 years Publication Type Reviews
29 results on '"MARKETING strategy"'

1. Courtside to Catwalk.

Author

Zhang Shasha

Subjects
*BRAND name products, *MARKET share, *BRANDING (Marketing), *MARKETING strategy, *CLOTHING & dress
Abstract

The article discusses the surging demand for sports fashion in China and its impact on the consumer landscape. It highlights the shift towards niche sportswear becoming an integral part of China's fashion scene, with brands like Arc'teryx and Salomon gaining popularity among trendsetters. The rise of athleisure, driven by factors such as increased health awareness and social media promotion, has led to significant growth in the outdoor apparel market. Domestic sportswear brands, like ANTA, are also competing with international brands for market share and are focusing on product innovation and effective marketing strategies. [Extracted from the article]

Published
2023

10. Unions and Employment in a Market Economy: Strategy, Influence and Power in Contemporary Britain.

Author

McCartney, Ian

Subjects
CAPITALISM, MARKETING strategy, EMPLOYMENT, LABOR unions, POSTWAR reconstruction
Abstract

It was a real privilege when approached by the I British Journal of Industrial Relations i to review Andrew Brady's critical new study of the shifting sands of trade union-Labour Party relations over the past 50 years or so. These were lessons well learnt by the Labour leaderships during periods of major economic and social change, and the corresponding inability of the Labour movement to see off the right-wing laissez faire Tory Governments until the 1997 General Election. At this point, I hope the new Labour Prime Minister, Chancellor and other senior members of the Cabinet read the Brady analysis and will along with the trade union leaders, whether affiliated to the Labour Party or not, carefully consider those historic lessons. [Extracted from the article]

Published
2020
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23. Jump-Starting Sales.

Author

Cespedes, Frank V.

Subjects
MARKETING strategy, NONFICTION
Published
2015

24. AD REVIEW.

Subjects
*MARKETING strategy
Abstract

The article reviews the rebranding campaign developed by ad agency Leo Burnett for fastfood restaurant McDonald's.

Published
2015

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