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Your search keyword '"PUBLIC relations"' showing total 2 results
2 results on '"PUBLIC relations"'

1. Fuel your capital campaign with an 'earned media' strategy: Target the right news outlets, engage with them over the long term, and track results for success.

Author

Whitt, Marc C.

Subjects
*MASS media, *SOFTWARE measurement, *PUBLIC relations, *PUBLIC officers
Abstract

The article discusses the launching of capital campaign with an ‘earned media’ strategy. Topics include, personalization of the campaign through introductory meetings; transformation in the live of students, faculty and researchers by capital campaign; & measurement of earned media is helpful in monitor true reach versus potential reach of a published or reported story.

Published
2019

2. Good PR is a 12-Step Program.

Author

Jones, Raymond C.

Subjects
*UNIVERSITIES & colleges, *MASS media, *PUBLIC relations, *PUBLIC institutions
Abstract

Offers advice for universities and colleges in building a successful media relations. Description of the job of the media; Requirements in expanding media outreach; Importance of monitoring the news on a daily basis.

Published
2003

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