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Good PR is a 12-Step Program.

Authors :
Jones, Raymond C.
Source :
University Business. Aug2003, Vol. 6 Issue 8, p7-9. 2p.
Publication Year :
2003

Abstract

Offers advice for universities and colleges in building a successful media relations. Description of the job of the media; Requirements in expanding media outreach; Importance of monitoring the news on a daily basis.

Subjects

Subjects :
*UNIVERSITIES & colleges
*MASS media
*PUBLIC relations
*PUBLIC institutions

Details

Language :
English
ISSN :
10976671
Volume :
6
Issue :
8
Database :
Academic Search Index
Journal :
University Business
Publication Type :
Periodical
Accession number :
10546926

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Authors Abstract Subjects Details