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The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article, part of a special advertising section, examines event marketing, the use of special events in marketing. Everyday Effect, an event held in New York City by the package goods company Procter & Gamble in which celebrities participated in demonstrations of Procter & Gamble products, is among the examples considered. The role of event marketing in generating social media content about companies and brand name products is discussed.

The author offers his insights on how mid-level dealers can increase their sales while keeping their operating expenses in check in the U.S. The first thing to do is to transform their way of thinking. Smaller, service-oriented dealers are typically more operations-focused. Mid-level dealers, on the other hand, need to focus on revenue generation. In addition, he says a dealer should consider doing some special events.

The article focuses on the various creative events among travel agents with suppliers in the U.S. to promote businesses and book clients. A passport day was coordinated by Cindy Tyo of Travel Travel in Fargo, North Dakota with TransGlobal Vacations. A South America-themed client night in October 2006 is being planned by Susan Weissburg of Wylly's Professional Travel in Coal Gables, Florida in coordination with A&K and Regent Cruise Lines.

The article discusses the third annual Restaurant Week which will be launched on November 2, 2008 in Long Island, New York. It is revealed that the participating restaurants will charge $24.95 for a three-course prix fixe dinner and must pay $295 for promotional and marketing services. The organizer of the event Steve Haweeli noted that there were 164 participating restaurants in 2007 which served 131,000 bargain-priced meals and pumped about $4.6 million into local eateries.

The article reports on the plan of the Shared Vision Network company, a professional development organization for entrepreneurs, to host persuasive speech coach Arvee Robinson in Solana Beach, California on September 12, 2007. Robinson is said to explain how businesspeople can use public speaking as a marketing tool. Information about the lunch event schedule and the registration fee is provided.

The article reports on the 33rd annual Oktoberfest celebration to be held in La Mesa, California on October 6-8, 2006. According to Stan Young, president of the La Mesa Village Merchant's Association, the festival will be beneficial for the local business community because it brings awareness to people who are not familiar with the place.

The article reports on the plan of entertainment company AMC Networks Inc. to organized an upfront event in order to promote its original programming services to various media buyers in the U.S. on April 6, 2017. The entertainment company mentions its decision to move its other networks with high-quality original programming. The company also stresses the impacts of the plan towards its financial performance and business revenue.

The article reports on the promotion of the live coverage of Virgin Radio stations by broadcasting special events, including the V Festival and Hyde Park Calling held in Great Britain in the summer season of 2006. According to James Curran, the station's head of music, there is no other commercial station that undertakes the number of festival coverage that the station does. The live coverage is a small part of Virgin Radio's bid to grow awareness of the brand in 2006.

This article reports on the first annual Gone From Home presentations of Clear Channel Worldwide to be held on May 12, 2003 in New York. The country's largest radio station operator wants to cut up-front deals across its four Gone From Home divisions: the radio division; the live division, which includes music, theatricals, and motor sports; the outdoor division; and the interactive division. Clear Channel already captures 20 percent of all radio advertising dollars and is now gunning for a share of advertisers' television and print budgets. Executives from six broadcast television networks either declined comment or were not available for comment. The event will take place at the Clear Channel-owned Ford Theater in Times Square, and Lori Wellinghoff, senior vice-president of Clear Channel Advantage, is expecting around 1,600 attendees. She also said that network up fronts tend to be packed with a lot of buyers and planners. Radio personality Rick Dees will emcee. Appearances will also be made by the cast of The Producers and Rush Limbaugh, among others. What could work in Clear Channel's favor is the projection of a torrid $9 billion television up front and currently tight television marketplace.

The article presents charts, diagrams, graphs, and statistics pertaining to the marketing strategies of word of mouth advertising and special events, focusing on consumer brand experiences, brand recommendations, and the potential impact of advertising on retail purchases as of 2013.

The author offers opinions on marketing. It is forecast that experience marketing, in which consumers are offered special events or unique ways of experiencing a product or service, will become the dominant trend in marketing in 2013 as it offers a means for brand name products to create a direct relationship with a consumer.

The article reports on the efforts of watch companies to sell to famous clients. According to Francois-Henri Bennahmias, chief executive officer of Audemars Piguet, exclusive events continue to be an important part of their marketing strategy. Piguet has partnered with former U.S. President Bill Clinton, basketball player Shaquille O'Neal and California Governor Arnold Schwarzenegger on limited edition timepieces. Bulgari will occasionally do custom watches for its best clients. The firm is also bent on creating limited editions to entice sales.

This article looks at the marketing strategies adopted by bed and breakfast (B&B) inn operators and owners in Cape Code, Massachusetts. All members of the Bed and Breakfasts of Historic Cape Cod offer 10% commissions to travel agents. New projects were developed by the group in a bid to promote their properties such as wine-tasting events. Comments from Debbie Howard of the High Pointe Inn are included. Particular focus is given to the Marriage Can Be Murder weekend concept of the inns.

The article reports on the strategy used to market the Artexpo Las Vegas which will be held on September 28 to 30, 2007 at the Mandalay Bay Resort and Casino in Las Vegas, Nevada. According to director of marketing Rob Spademan, Artexpo plans to launch a gallery education program. Also, Las Vegas show girls will perform and promote in New York. Artexpo also launched a web site and a multimedia invitation to promote the event.

The article presents a calendar of special events in the U.S. in September 2006. The special events in September include Children's Good Manners Month, Wild Rice Month, National Biscuit Month, National Chicken Month. Sales promotion tips for the retailer includes biscuit-making classes with special discounts on bake-ware items, customer quiz about products with prizes and discounts on National Grandparents' Day.

The article reports that Woodward Avenue businesses from the riverfront to Pontiac will receive door-to-door small-business advice from nearly 20 organizations and companies during the Woodward Avenue Small Business Tour on November 9. The advice is free for businesses that pre-register and are members of organizations such as the Detroit Regional Chamber, the Ferndale Chamber of Commerce and the Native American Business Alliance in Bingham Farms. Teams of experts from several participating organizations will visit businesses on Woodward to discuss solutions to common small-business problems, such as writing effective business plans, developing marketing strategies and expanding their companies.

This article reports on the event marketing strategy of Coleman Co., an outdoor equipment marketer owned by Sunbeam Corp. based in Wichita, Kansas. The company has marketing deals with eight of the U.S. National Association of Stock Car Auto Racing (NASCAR) tracks, where it displays its outdoor and camping products and provides free repairs to Coleman equipment for as many as 250,000 auto racing fans who will camp onsite at 16 NASCAR events in 2001. The response from fans has been strong Coleman has poured additional millions into the program since its launched in 2000. In 2001, the company will use its Coleman Out There event marketing program to introduce BackHome, a line of patio furniture and Exponent, a line of heavy-duty outdoor equipment. Through a multimillion-dollar effort conceived and executed by GMR Marketing, Coleman rotates its mobile marketing operation to music festivals and fishing tournaments on non-NASCAR weekends. Coleman has also boosted its on-site marketing activities to encompass its sponsorship of 16 NASCAR drivers, who make appearances and sign autographs at Coleman's campsite area, sweepstakes and entertainment are also provided for families and the company is creating a Coleman Kids area with games.