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Want to really serve consumers? Offer them an experience.
- Source :
-
Advertising Age . 12/10/2012, Vol. 83 Issue 44, p26-26. 1p. - Publication Year :
- 2012
-
Abstract
- The author offers opinions on marketing. It is forecast that experience marketing, in which consumers are offered special events or unique ways of experiencing a product or service, will become the dominant trend in marketing in 2013 as it offers a means for brand name products to create a direct relationship with a consumer.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 83
- Issue :
- 44
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 85976055