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In the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan to position their company to win in this future state. That worked well when markets were more stable and the primary factors influencing future growth and profitability were easier to forecast. But the world is now changing so quickly that no business can plan for every eventuality. And fewer than a quarter of large organizations employ the most notable tools and frameworks for strategy development under uncertainty: scenario planning, Monte Carlo simulation, and real options analysis. Executives say that those tools require data that is impractical to gather and analysis that is too expensive to execute routinely and that their output can be counterintuitive and complicated to explain to senior leadership and the board. In this article the authors offer a new approach and mindset for making strategic decisions, along with a new model for managing strategy development and performance monitoring. They describe what it takes to produce great results in uncertain times and propose a practical model for strategy development that they have seen succeed at several leading companies. INSET: The Drivers of Unpredictability. [ABSTRACT FROM AUTHOR]

How might migrant entrepreneurs may use liabilities of foreignness and outsidership as a marketing strategy? Migrant entrepreneurs are embedded in a strong sociocultural environment, which influences both their market orientation decisions and marketing strategies. We draw from a marketing perspective to discuss how to generate successful strategies as a migrant entrepreneur. These entrepreneurs might choose between targeting their ethnic communities or attracting local customers from outside their ethnic enclaves, supplying either ethnic or general undifferentiated products and services. In this light, this article exploits these options to suggest actions that these entrepreneurs might use to design their marketing strategies. [ABSTRACT FROM AUTHOR]

The article focuses on the importance of maintaining marketing efforts, even during economic uncertainties, as a means to engage customers, build brand loyalty, and sustain business growth. It emphasizes the value of using cost-effective strategies like social media, digital marketing, and customer-centric programs to retain existing customers, adapt to changing market conditions, and collect valuable data for informed decision-making.

The article emphasizes the importance of effective marketing for medical practices despite the busy schedules of physicians and staff. Topics discussed include practical tips for integrating marketing into daily workflows, such as distributing tasks and optimizing short breaks, leveraging patient feedback to enhance online reputation; and utilizing do-it-yourself (DIY) marketing platforms to manage promotional efforts efficiently.

A webinar hosted by BioSpectrum and BioStartUps focused on the importance of proper marketing strategy and intellectual property (IP) management for the success of biotech startups. Experts from various backgrounds shared their views and experiences on IP management, marketing strategies, and the role of digital marketing. They emphasized the need for startups to formulate revenue models early, educate stakeholders about their products, and establish a strong brand identity. The speakers also discussed the significance of digital marketing in reaching clients and building credibility, as well as the strategic importance of IP rights in innovation and differentiation. They concluded that startups should align their IP strategies with operational realities and adopt targeted digital marketing strategies. [Extracted from the article]

Copyright of Forum Erwachsenenbildung is the property of Waxmann Verlag GmbH and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article offers information on how email marketing 2.0 is shaping a better customer experience. Topics include information on importance of building a long-term relationship with customers; how email marketing is a well-known marketing method that magnifies marketing growth; and how traditional email marketing methods provide customers with a bulk load of messages sent via email.

The article focuses on Adobe's integration of generative artificial intelligence (AI) into marketing services, aiming to enable hyper-personalization at scale for marketers. Topics include the introduction of new features such as Firefly Custom Model and GenStudio, facilitating the creation of customized visuals and streamlining campaign management, as well as discussions on the transformative potential of generative AI in content creation and marketing strategy outlined at the Adobe Summit.

Big Dave's Cheesesteaks has inked a deal with The Orlando Magic. Big Dave's will place their first Orlando location inside the Magic's home, Kia Center, according to a press release. "I'm thrilled to bring Big Dave's Cheesesteaks to the heart... [ABSTRACT FROM AUTHOR]

A recent study conducted by researchers at the Agricultural University of Athens explores the role of digital marketing in the agri-food industry. The study found that enhanced digital marketing performance leads to more efficient advertising campaigns, resulting in reduced advertising costs and increased resource efficiency. The researchers collected web analytical data from five established agri-food firms and used linear regression, correlation analyses, and fuzzy cognitive mapping modeling to analyze the data. The study concluded that increased traffic through search sources is associated with reduced advertising costs, and allocating funds for social media advertising can lead to higher expenses and a higher website-abandoning rate. The researchers suggest that successful management of the balance between product costs and profitability in the agri-food sector involves increasing the use of search sources and reducing the use of social media sources. [Extracted from the article]

A research study conducted by the National Taipei University of Education explores consumer reactions to online criticism of beloved brands. The study found that consumers with a strong psychological ownership of a brand are more likely to continue purchasing its products even when the brand is criticized. Additionally, consumers with a communion-oriented mindset and high psychological ownership experience greater self-threat when their cherished brand is criticized. The study suggests that brands should focus on enhancing consumers' psychological ownership to increase support during times of crisis. The research also highlights the importance of considering agency and communion orientation as crucial moderators in consumer-brand relationships. [Extracted from the article]

Marketing Foundations for Your Practice Marketing an appellate practice can appear to be a daunting task but, in fact, is an integral component in creating and maintaining a successful practice. The event, moderated by Emily McNee from Littler Mendelson, P.C., included perspectives from three guest panelists: Jesse Dungan, Adam Hansen, and M.C. Sungaila. For appellate practice, client referral sources include a broad mix of trial lawyers, judges, other clients, and occasionally various members of the community. [Extracted from the article]

Copyright of Fachzeitschrift für Verbands- und Nonprofit-Management is the property of Universitat Fribourg, Verbandsmanagement Institut and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Die Mediation is the property of Steinbeis-Stiftung fur Wirtschaftsforderung (StW) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Social media tips for restaurants don't have to be hard. They just take some thought. Consider these seven tips for managing your social media marketing strategies. [ABSTRACT FROM AUTHOR]

A study conducted by researchers at Ariel University in Israel explores the impact of different advertising strategies on consumer engagement on social media platforms, specifically Facebook. The study examines the effects of shared-experience versus personal message strategies, informational versus transformational creative appeals, and low-involvement versus high-involvement products. The findings suggest that informational appeals are preferable in all conditions, and the effectiveness of message strategy varies depending on the product type. The study provides actionable recommendations for marketers to enhance the effectiveness of social media campaigns. [Extracted from the article]

The article highlights Allana Helland's career achievements and dedication to promoting renewable energy adoption, particularly through her role at GAF Energy, where she leads innovative marketing strategies aimed at integrating solar technology into residential rooftops across the United States. It also discusses her extensive experience in marketing for prominent firms, her involvement in impactful product launches like Timberline Solar, and her active engagement.

A recent study conducted by the University of South Australia has found evidence of the "Mirror Effect" in online survey data. The Mirror Effect occurs when unfamiliar stimuli are recognized as accurately as familiar stimuli, or even more accurately. The researchers replicated this effect in an online survey using familiar and unfamiliar words, and then applied the same approach to consumer recognition of everyday brands. They found that unfamiliar brands can be recognized with the same level of accuracy as familiar brands, and this effect is stronger than age and gender memory biases. However, there was a boundary condition for branded apps, where respondents found it difficult to recognize highly unfamiliar apps. These findings have implications for branding and advertising theory, and can guide the development of marketing strategies based on more accurate interpretation of empirical evidence. The research has been published in Psychology & Marketing. [Extracted from the article]

A study conducted by the Department of Marketing in Durban, South Africa, examined the effectiveness of marketing strategies used by Small and Medium Enterprises (SMEs) in the region. The study found that most SMEs utilize a combination of digital and face-to-face marketing strategies, including online platforms, websites, telephones, email, and SMS, to increase sales. The research recommends that SMEs acquire advanced knowledge of online marketing strategies to gain a competitive advantage and continue building connections with clients through face-to-face marketing. This information is valuable for library patrons researching marketing strategies for SMEs in challenging economic conditions. [Extracted from the article]

A research study conducted at King Mongkut's Institute of Technology Ladkrabang in Bangkok, Thailand, aimed to develop an effective marketing strategy for agricultural product shops located at academic institutions. The study collected data from 400 consumers, including students, faculty members, staff, and outsiders, through a structured questionnaire, in-depth interviews, and focus group discussions. The findings revealed different consumer preferences among the groups, such as staff and professors favoring safe products in the evening, students prioritizing affordable and ready-to-eat options, and outsiders showing similarities with staff and professors but preferring online purchases. The study recommended expanding the product range, enhancing online presence, improving product quality, and implementing a delivery system during the pandemic as part of the marketing strategy. [Extracted from the article]

A study conducted by Universitas Islam Negeri Antasari explores the importance of marketing communication strategies in promoting religious tourism destinations, specifically focusing on the Guru Sekumpul Tomb in South Kalimantan, Indonesia. The research emphasizes the need for critical thinking, innovative approaches, and effective communication strategies to enhance the spiritual pilgrimage experience and ensure the sustainability of religious tourism. The study proposes a strategic communication plan that includes product packaging, nuanced marketing communication, a serene pilgrimage ambiance, and the use of digital media platforms. Collaboration with local stakeholders and the optimal use of natural resources are also highlighted as essential for the success and sustained viability of religious tourist sites. [Extracted from the article]

Forbes magazine started the year off with one of its "expert panel" pieces offering insight and advice from a select group of business experts. The article solicited 15 key marketing trends for business leaders to consider for the coming year as they design their companies' strategic marketing plans: 1. Unpredictability. The election will have an impact on marketing strategy, but political turmoil makes it difficult to know when to speak up and when to remain silent. Digital content is trending more and more to angry, serious political content. It could be an ideal time to look for ways to introduce more levity and humor in your advertising. 2. Creator marketing. Expect to see the current investment in digital-creator marketing continue to expand. Creators will continue curating goods and services for consumers, and platforms will shift performance metrics toward "bottom-of-the-funnel" results. 3. Marketing science. More marketers will rely heavily on market data and AI to gain strategic insights and analyze campaign effectiveness. They will allow the science to shape the marketing algorithms. 4. Employees as essential influencers. The power of "real-people" influencers will result in companies learning how to leverage their own employees' influence by using their personal, sincere brand loyalty and unique perspectives to effect the customer base. 5. Decreased internal content teams and evolving UGC. As AI tools continue to develop, you can expect content-generating AI to shrink and replace in-house "content teams." 6. Focus on branding and brand awareness. Marketers have learned that data-driven marketing, AI, and other tech tools provide a lot of value, but they must not forget that consumers still respond to good brand strategies. Getting your brand in front of your target audience has never been more critical. 7. Consumer marketing fatigue. Brands bombarding customers with irrelevant messages risk alienating and losing them for life. Personalization and relevancy must shape strategies to provide an antidote. 8. Quality over quantity. Mass marketing will continue to morph into campaigns designed to provide personally memorable, creative, and attention-grabbing content through their ads, emails, and websites. 9. Offline, tangible experiences. Most customer bases are experiencing "digital fatigue," and companies will try to find more human, tangible experiences. Marketers will explore cost-effective, offline touchpoints that resonate with clientele at a personal level. 10. Commoditization of AI and machine learning. It will become increasingly difficult to differentiate your company's customer experience, because AI tools will make every competitor's sales and service look more and more alike. 11. An unfortunate influx of personal content. Events have become too expensive, so companies will continue to move their organic, personalized content to online media like video. 12. The rise of micro-influencers. The phenomenon of non-celebrity influencers in the marketplace calls for a strategy to replace expensive celebrities with an army of lowbudget "ordinary" folks to pitch your products and services. 13. Intentionality. In light of financial challenges and stiff competition, businesses will have to double down on developing a marketing philosophy that emphasizes a values-aligned, audience-first approach. 14. CGI integration. Computer-generated graphics will continue to proliferate and improve, blurring the lines between imagination and reality. 15. A focus on the impact of tech and data. Expect marketing professionals to pay special attention to AI-generated content, and to continue pursuing data and AI tools to analyze the user's personal journey. Marketing data metrics will remain front-and-center for improving campaign effectiveness. [ABSTRACT FROM AUTHOR]

A digital marketing strategy is an important part of a business plan that outlines how to achieve overall business goals using digital channels. It involves identifying target audiences, conducting competitor analysis, determining digital marketing channels, creating content and unique value propositions, and executing and optimizing the strategy. Digital marketing strategies can include pay-per-click advertising, search engine optimization, content marketing, ecommerce, email marketing, and social media marketing. It is crucial to continuously monitor and analyze the performance of digital marketing campaigns and make adjustments as needed. It is important to remember that digital marketing strategies should align with the larger business goals and not be the only strategy a brand has. [Extracted from the article]

A recent study conducted by researchers from Research and Technology has found that chicken egg consumption in Indonesia increased by 2.7% in 2022 compared to the previous year. The researchers suggest that this presents an opportunity for laying hen farmers to maximize productivity and profits by implementing smart farming systems and diversifying their products through segmented distribution channels. The study proposes an integrated chicken egg marketing system called "Egg Sell Points," which utilizes the Internet of Things to connect sales points. The researchers believe that this marketing strategy can help farmers increase productivity and profits. [Extracted from the article]

A recent report from Nankai University discusses the importance of studying targeted product marketing strategies in the new media environment, particularly in the film and television industry. The report focuses on Marvel Studios as a case study and analyzes their marketing strategies using the SWOT analysis method. The research highlights the use of multi-faceted linkage, new media promotion, and cross-cultural communication as effective means of marketing in the new media environment. The report concludes that the Chinese film and TV industry can learn from Marvel Studios' success and work on building a linkage platform, strengthening new media promotion, improving story quality, and creating globalized films for better development. [Extracted from the article]

Wakefern Food Corp., a cooperative that operates supermarkets under various banners, has appointed Darren Caudill as its new chief sales officer. Caudill brings over four decades of experience in grocery wholesale and retail to the role. In his new position, he will oversee various departments, including center store, own brands, fresh and prepared foods, digital and innovation, marketing, merchandising, and sales and analytics. Wakefern President Mike Stigers expressed excitement about Caudill's appointment, highlighting his track record of success and expertise in sales and marketing. Caudill previously held leadership positions at Cub Foods, Supervalu, and UNFI. [Extracted from the article]

A recent report from Tianjin University of Technology in China discusses the issue of body anxiety among women, particularly related to the marketing strategy of the clothing brand Brandy Melville. The report explores how the brand's focus on a single size of clothing contributes to body anxiety and negative body image. It also examines the interaction between positive body image and brand marketing strategies. The research provides insights into the impact of advertising on anxiety disorders and mental health. [Extracted from the article]

In the article, the author discusses the proliferation of videos promoting complementary and alternative medicine (CAM) to cure various diseases like macular degeneration, diabetic retinopathy, and tinnitus. Topics include the marketing strategies of advertising agents and the principles used by the makers of said videos like finding a spokesperson to present the video and promising to reveal a simple secret in the video.

The article presents a fictional case study of an avant-garde dance troupe which debated the role of marketing in its organization. The marketing expert proposed conducting a customer survey, but the artistic director expressed concerns that it would impact the group's creative direction. Expert advice is provided to address customer research on topics including the importance of maintaining brand reputation, encouraging artistic innovation, and balancing the needs of employees and customers.

When François Jacques became head of marketing at Lafarge's cement division in late 2001, old-timers told him that there were only two types of customers: those who liked golf and those who liked fishing. Welcome to the front lines of your typical cement company, a hardscrabble world peopled by grizzled salesmen whose pitches are about making friends rather than demonstrating that their products are better than the competition's. It isn't easy to establish a marketing function in a company that doesn't think it needs one. From the start, Jacques tackled the challenge on a number of fronts. First, he formed a three-person steering committee with both his strongest ally and his most vociferous foe in the executive ranks. Then he set right to work applying marketing's most basic and powerful tools--segmentation and pricing strategy to four carefully chosen pilot projects. To make the value of those efforts quickly apparent, he measured their effectiveness with readily understood metrics. He shared the ongoing results as widely as possible by establishing regional networks of marketing and sales executives. He wove marketing into Lafarge's mainstream management processes by becoming a fixture at the company's strategic-planning, performance, and budgeting discussions. Step by step, over the next four years, Jacques and his team of first temporary, and then permanent, marketers fundamentally transformed Lafarge's commodity mind-set. Segmenting customers allowed people to see that they were selling to different groups that required different products, which in many cases could be sold for higher-than-commodity prices. Customer satisfaction surveys led them to improve supply chain execution and, ultimately, to change what they sold, so that their offerings were suited to a range of customer requirements, increasing value both for them and for the division. Many firms have a marketing function in name only. These lessons can serve as a model for such companies looking to escape the commodity trap. [ABSTRACT FROM AUTHOR]

HBR CASE STUDY. Greg Jamison, the head of global sourcing at USTech, has a complicated situation on his hands. The U.S. consumer electronics giant has long outsourced much of the design and production of its branded offerings to TaiSource, an original design manufacturer, or ODM, in Taiwan. TaiSource, in turn, has moved most of its manufacturing to Beijing, giving USTech many of the cost benefits – and none of the hassles –of sourcing in China. But commodity producers are squeezing USTech's margins, and higher-end rivals are gaining market share, forcing the company to rethink its sales strategy in China and its relationship with TaiSource. Greg values the close bond his firm has forged with the ODM, but he knows the sole-source model has become an anomaly in the industry. And other USTech executives want to explore direct sourcing in China and learn about other Taiwanese ODMs, known for their high quality. When Greg hires a longtime TaiSource employee to get a feel for the fast-growing China market and scout out other suppliers in China and Taiwan, relations between the two companies start to fray. Moreover, there are signs that TaiSource plans to market its own branded goods in China. Will TaiSource and USTech end up as competitors? How can USTech protect its relationship with TaiSource while it explores sourcing and sales opportunities in Asia? Commenting on this fictional case study are Bruce K. Riggs, the senior vice president for operations and customer care at Gateway in Irvine, California; Barry C. Lynn, a senior fellow at the New America Foundation in Washington, DC; Wang Dongsheng, the chairman and CEO of BOE Technology Group in Beijing; and Paul Gaffney, the executive vice president for supply chain at Staples in Framingham, Massachusetts. [ABSTRACT FROM AUTHOR]

Bristol-Myers Squibb has filed a trademark application for "MARKETING QUOTIENT" related to marketing research, development of marketing strategies and concepts, and concept and brand development in the field of pharmaceutical products. The application was made public on December 7, 2023. The owner of the application is Marilyn F. Kelly, representing Bristol-Myers Squibb. This news article provides factual information about the trademark application and does not express any judgments or opinions. [Extracted from the article]

A study conducted by researchers at the University of Mataram explores the role of Islamic banking and marketing strategies in the halal food and beverage industry in Central Lombok, West Nusa Tenggara. The research, which used interpretive and phenomenological approaches, found that the confidence of stakeholders plays a crucial role in determining the necessary steps to be taken. The study also revealed that while Sasak Aren micro, small, and medium enterprises (MSMEs) in the industry do not currently seek to increase their capital through Sharia banks due to differing beliefs, they utilize halal certification as a marketing strategy for product development. The role of Sharia banking in these MSMEs is currently limited to promotion. [Extracted from the article]

A recent study conducted by researchers at Taiyuan University explores the marketing strategies of international luxury brands in the Chinese market. The study highlights the continuous growth of the luxury goods industry, even during the COVID-19 pandemic. The researchers identify shortcomings in cross-border marketing, such as a lack of innovation depth, poor choice of co-branding, and a lack of systematic channel cross-border. They suggest that luxury brands should focus on the brand connotation of cross-border culture, expand cross-border channels, and improve cross-border marketing communication to increase brand value and attract more consumers. The full research article can be accessed for free online. [Extracted from the article]

This article discusses the role of marketing in the rapidly changing healthcare industry. The authors argue that traditional marketing strategies are insufficient in addressing the challenges and opportunities presented by these changes. They emphasize the need to understand the new actors, roles, and exchanges that characterize disrupted healthcare markets. The article identifies disrupted exchanges between healthcare producers, providers, and consumers, and explores their potential impacts on health outcomes, consumer choice, and competition. The authors call for further research to understand how marketing can contribute positively to the transformation of the healthcare marketplace. [Extracted from the article]

A report from Chinese Culture University in Taipei, Taiwan, discusses the sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan. The study found that sugar-sweetened beverages (SSBs) are a major cause of excessive sugar intake and increased health risks. To address this issue, Taiwan has implemented a mandatory policy requiring clear sugar content labeling. However, the study found that not all hand-shaken tea drink brands followed these labeling regulations, and many drinks labeled as half-sugar or low-sugar still contained high levels of sugar. The research suggests that future studies should explore the impact of online marketing strategies on SSB consumption behavior and ways to mitigate it among the Taiwanese public. [Extracted from the article]

A report from Universitas Tadulako discusses the use of digital marketing capabilities by small and medium-sized enterprises (SMEs) in Palu, Indonesia, to improve marketing performance. The study found that entrepreneurial marketing has a positive and significant effect on digital marketing capabilities and marketing performance. However, digital marketing is less likely to mediate the relationship between entrepreneurial marketing and marketing performance. The research suggests that SMEs should focus on improving their capabilities and implementing entrepreneurial marketing strategies to continue achieving marketing performance in a sustainable manner. [Extracted from the article]

WOZ is a new platform that aims to address the challenges faced by organizations in harnessing the full potential of customer data. It combines the power of a Customer Data Platform (CDP) with artificial intelligence (AI) to gather, transform, and activate customer data for effective marketing campaigns. WOZ provides a centralized hub for integrating various data sources and enables personalized marketing strategies. The platform offers real-time data activation through predictive AI, ensuring timely and engaging marketing efforts. WOZ is designed to be flexible and secure, making it a valuable tool for businesses of all sizes. [Extracted from the article]

The innovative design-services provider, Designity, offers a robust list of 24 strategies to support growth marketing for its clients. This blog post defines "growth marketing" simply as "a datadriven and highly focused approach to marketing" in pursuit of "rapid and scalable business growth and customer acquisition for [a company's] brand.". Several of the strategies rely on the rapidly developing availability of AI-driven tools for personalization, improved communications, and frictionless interaction. Voice recognition capabilities and intelligent chat-bots can make a huge difference. On the human side, several strategies emphasize creating a collaborative culture by encouraging user-generated content for your online community. Inviting reviews, testimonials, photos, and discussions generates a kind of camaraderie. Some users respond well to contests and quizzes. Seeking influencer alliances can multiply your reach exponentially. More creative concepts offered as growthmarketing strategies are far-reaching and not necessarily appropriate for all types of businesses. More interaction is encouraged by strategies that include live and virtual events, opportunities for shoppable social media posts, and creating virtual or augmented reality features in the customer experience. [ABSTRACT FROM AUTHOR]

A meta-analysis conducted by researchers at Griffith University in Southport, Australia, explores the factors that drive the adoption of peer-to-peer accommodation, a sharing economy-based business model that provides shared accommodation to tourists and travelers. The study utilizes the stimulus-organism-response model to analyze the determinants of peer-to-peer accommodation adoption and finds that various stimuli, such as service characteristics, psychological aspects, social aspects, and technological aspects, influence perceived service quality, which in turn affects adoption. The study also identifies four moderators that impact these relationships: sample type, country of study, survey administration method, and sample size. The research contributes to the stimulus-organism-response theory and provides practical recommendations for accommodation platform providers and their marketing strategies. [Extracted from the article]

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The results from the analysis of 5632 online reviews of two pet-food products highlight (i) product attributes that effectively differentiate (or put on par) two competing pet-food products, (ii) identify product attributes that are most important for customer postpurchase experience, and (iii) estimate the effect of specific attributes on customers' positive (or negative) postpurchase experience. Keywords: Manhattan; State:Kansas; United States; North and Central America; Food and Farming; Advertising; Food Industries; Food Products; Marketing EN Manhattan State:Kansas United States North and Central America Food and Farming Advertising Food Industries Food Products Marketing 181 181 1 11/06/23 20231109 NES 231109 2023 NOV 9 (NewsRx) -- By a News Reporter-Staff News Editor at Food Weekly News -- Research findings on Food and Farming are discussed in a new report. Recent rise in e-commerce and technological advancements for capturing and analyzing online customer review data provide new opportunities for large-scale assessment of customer perceptions of product attributes.". [Extracted from the article]

Marketing is a complicated, multifaceted challenge, especially for financial services organizations amid a whirlwind of technological disruption. Marketing messaging must speak to every generation in language that resonates with each age cohort; it must connect to consumers and businesses alike; and it must incorporate the rapidly evolving stack of marketing technology to stay ahead of the game.  As contributing writer Dawn Wotapka so aptly puts it in this edition's [ABSTRACT FROM AUTHOR]

In this article titled "Market appraisal," Paula Warman, known as the Landscapers' Coach, discusses the importance of evaluating marketing strategies during the quieter months of the year for landscaping companies. She emphasizes the convergence of social media, lead generation, and business expansion as key topics of interest. Warman advises creating an ideal customer persona and target market to tailor messaging and optimize marketing efforts. She also provides a list of ideas to spark creativity, such as maintaining an updated website, utilizing email marketing, engaging on social media, and exploring partnerships and sponsorships. Warman emphasizes the need to regularly test and measure the effectiveness of marketing strategies and suggests outsourcing marketing activities if necessary. [Extracted from the article]

The article features an interview with Xavier Blancafort, chief executive officer (CEO) of VetEvidence, is presented. He discusses the company's incorporation into Grupo Asís, a leading communication group in the veterinary sector. It mentions VetEvidence's services, its multidisciplinary team, the advantages for its clients in the new partnership, and aiming to help companies make informed decisions and develop efficient marketing strategies.

JCPenney's holiday marketing strategy is all about making the holiday count and enjoying every moment. The retailer's Black Friday deals will match last year's prices, according to a press release, and Black Friday deals will start on Nov. 23 and extend three days. [ABSTRACT FROM AUTHOR]

The news correspondents obtained a quote from the research from Universiti Malaysia Perlis: "Despite the failure risks among SMEs, insurance penetration rates among SMEs are low, showing low risk protection awareness. Keywords: Advertising; Asia; Business; Entrepreneurship and Management; Malaysia; Marketing; Risk and Prevention EN Advertising Asia Business Entrepreneurship and Management Malaysia Marketing Risk and Prevention 2992 2992 1 10/24/23 20231027 NES 231027 2023 OCT 27 (NewsRx) -- By a News Reporter-Staff News Editor at Health & Medicine Week -- Investigators publish new report on entrepreneurship and management. [Extracted from the article]

The article discusses the advantages of applying Six Sigma efficiency and quality standards to pricing. Six Sigma is a collection of measurements developed by Motorola to achieve a high degree of product quality and organizational efficiency. In the piece the authors study the application of Six Sigma practices as they were used at an unnamed international manufacturer of industrial equipment. The company applied Six Sigma guidelines to the pricing of a single product and found that revenues on that product increased by the required amount in the time set. In addition the application of the system did much to relieve tensions in the organization by conferring the authority for pricing on a specific management group.