Research Reports on Advertising from King Mongkut's Institute of Technology Ladkrabang Provide New Insights (Enhancing Marketing Strategy for Agri-Shops in Academic Institutions in Thailand).

A research study conducted at King Mongkut's Institute of Technology Ladkrabang in Bangkok, Thailand, aimed to develop an effective marketing strategy for agricultural product shops located at academic institutions. The study collected data from 400 consumers, including students, faculty members, staff, and outsiders, through a structured questionnaire, in-depth interviews, and focus group discussions. The findings revealed different consumer preferences among the groups, such as staff and professors favoring safe products in the evening, students prioritizing affordable and ready-to-eat options, and outsiders showing similarities with staff and professors but preferring online purchases. The study recommended expanding the product range, enhancing online presence, improving product quality, and implementing a delivery system during the pandemic as part of the marketing strategy. [Extracted from the article]