Adobe met l'IA générative au service des marketeurs.

The article focuses on Adobe's integration of generative artificial intelligence (AI) into marketing services, aiming to enable hyper-personalization at scale for marketers. Topics include the introduction of new features such as Firefly Custom Model and GenStudio, facilitating the creation of customized visuals and streamlining campaign management, as well as discussions on the transformative potential of generative AI in content creation and marketing strategy outlined at the Adobe Summit.