1. ROLE OF CONTENT ANALYSIS IN DEVELOPING ADOLESCENT THEORIES.
- Author
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Sonpar, Karan and Golden-Biddle, Karen
- Subjects
CONTENT analysis ,COMMUNICATION methodology ,THEORY ,MATHEMATICAL variables ,LIKERT scale ,MEDICAL care ,SCALE analysis (Psychology) ,CANADIAN corporations - Abstract
Content analysis of archival records is proposed as a useful mechanism to develop adolescent theories. Using Bacharach's (1989) framework on theory-evaluation, we identify and develop a list of protocols of content analysis that facilitate theory development. We argue in favor of using a combination of the deductive and inductive approach in identifying variables. Next we explain how a code-book can be created to ensure consistent application of coding criteria. The quantification of variables facilitates performance of statistical tests of variance, and also the identification of relationship between variables. Such an approach done over multiple organizations and over longitudinal periods facilitates theory development and falsification of key hypotheses. Finally, the paper offers a brief example of how one such adolescent theory --attention-based view of the firm -- might be developed using archival records in the domain of healthcare in Canada. [ABSTRACT FROM AUTHOR]
- Published
- 2005
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