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Chapter 14 of the book "Yahoo Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Yahoo" is presented. It mentions the significance of branding the products that are available at the Yahoo! store. It highlights the tools used in product branding. Moreover, advertising is also suggested.

Chapter 9 of the book "How to Open & Operate a Financially Succesful Interior Design Business," by Diane Leone is presented. It outlines the approach in developing a marketing plan for an interior design business such as hiring an advertising firm or consultant to assist on creating a brand image. It explores the business marketing strategy including the Geurilla marketing of Jay Conrad Levinson, traditional advertising, and neigborhood marketing as well as joining in a networking group.

Chapter 4 of the book "Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google" is presented. It explores pay-per-click marketing, from how it began in 1998 through the company Goto.com, how it works, and how it compares to other marketing strategies. Particular focus is given to the different aspects of designing a successful Google AdWords pay-per-click campaign, including a step-by-step process, common terms, and benefits.

The article discusses how to make a move towards an effective marketing strategy beyond home-based business. These involve the creation of an addendum, advertising and sales promotion. It also notes the significance of marketing in the establishment of business and operation along with its vital role in expansion.

Chapter 7 of the book "The Corporate Assault on Youth: Commercialism, Exploitation and the End of Innocence," edited by Deron Boyles is presented. It discusses how public schools in the U.S. are becoming vehicles of advertisers and marketers that are targeting the youth as well as the concerns that go with such activities. It analyzes the marketing strategy initiated by BusRadio, a new company that plans to install radios in public school buses in the U.S. where they will provide their own content and advertisements.

Chapter 6 of the book "Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply" is presented. It tackles on the elements of advertising other than the headline which primarily function to sustain the reader's attention. The other advertising elements include the subheadline, illustration, photo caption, paragraph headings, body copy, logo, price, response device, call to action and layout. It also notes an overview of what commercials are.

Chapter 5 of the book "Complete Guide to Google Advertising, Including Tips, Tricks & Strategies to Create a Winning Advertising Plan" is presented. It offers an overview of pay-per-click (PPC) advertising, its functions, its difference compared with other marketing techniques, and ways to effectively design a PPC campaign. Also included are ways PPC is tracked and how traffic and site revenue are generated.

Chapter 2 of the book "Complete Guide to Google Advertising, Including Tips, Tricks & Strategies to Create a Winning Advertising Plan" is presented. It provides a condensed version of the history of Google and how it became the leading search engine in the world. Also included are the evolution of online marketing and the different types of campaigns/marketing strategies used by Web site operators to promote their business.

The article discusses the role of promotional campaign during an event planning in the U.S. Good marketing and promotional materials plays a big role in promotion and must establish the benefits and value of attending the event. It also mentions various promotional activities including web site advertisement, distribution of flyers and press releases. Moreover, several topics related to the promotional activities of the event are also presented.

Chapter 30 of the book "A Secret Madness: The Story of a Marriage" is presented. It features the factors needed in replying to advertisements that can change an entire life including basic information about the self, personal interests, and status in life. It also highlights a new and modern way of selling oneself to the almighty that involves more on business transaction than an emotional commitment.

Chapter 15 of the book "The Funeral Director's Economic Recovery Guide: A Comprehensive Guidebook on How to Maximize Profits When the Recovery Comes" is presented. It discusses the move of funeral business owners to consider buying digital signs in order to cut down on print advertising as well as to seek cost-effective ways to reach out their communities. It provides tips for installing a sign which include selecting the best location to place the sign.