CHAPTER SEVEN: BusRadio.

Chapter 7 of the book "The Corporate Assault on Youth: Commercialism, Exploitation and the End of Innocence," edited by Deron Boyles is presented. It discusses how public schools in the U.S. are becoming vehicles of advertisers and marketers that are targeting the youth as well as the concerns that go with such activities. It analyzes the marketing strategy initiated by BusRadio, a new company that plans to install radios in public school buses in the U.S. where they will provide their own content and advertisements.