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Chapter 6: The Other Copy Elements.
- Source :
- Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply; 2008, p92-108, 17p, 1 Black and White Photograph
- Publication Year :
- 2008
-
Abstract
- Chapter 6 of the book "Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply" is presented. It tackles on the elements of advertising other than the headline which primarily function to sustain the reader's attention. The other advertising elements include the subheadline, illustration, photo caption, paragraph headings, body copy, logo, price, response device, call to action and layout. It also notes an overview of what commercials are.
- Subjects :
- COPYWRITING
ADVERTISING copy
MARKETING strategy
ADVERTISING
AUTHORSHIP
Subjects
Details
- Language :
- English
- ISBNs :
- 9781601382320
- Database :
- Supplemental Index
- Journal :
- Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply
- Publication Type :
- Book
- Accession number :
- 48151858