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Copyright of Revista El Directivo al Día is the property of Centro de Informacion y Gestion Tecnologica (CIGET) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The present research work was carried out in the bakery and pastry shop Jennifer because in recent years there has been a decrease in sales, therefore, they have had a lower profit margin, which causes them not to have enough income to make investments that allow them to make a counterparty. However, there is a premise of opportunity, such as the increase in bread consumption and commerce in social networks. To carry out the research, the mixed approach, descriptive and field type, survey and interview techniques were used, which allowed to collect information pertinent to the project, with the aim of establishing strategies for the marketing plan. According to the results of the survey carried out, the target audience is people 25 to 40 years old, because they have a purchasing power, likewise, the quality of the products is a main factor when choosing where to buy breads and cakes. [ABSTRACT FROM AUTHOR]

Copyright of Opuntia Brava is the property of Universidad de Ciencias Pedagogicas de Las Tunas, Centro de Documentacion e Informacion Pedagogica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista CEA is the property of Revista CEA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Dilemas Contemporáneos: Educación, Política y Valores is the property of Dilemas Contemporaneos: Educacion, Politica y Valores and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article develops the process of creation of a marketing plan for a shopping mall, in the city of Resistencia, Chaco Province in Argentina. By having a marketing plan, it allows to detail the actions accordingly to reach the proposed objective: achieve the desired positioning in the consumers' mind. Such a commercial enterprise is the first of its kind in the urban district, and for this reason to generate shopping habits in a shopping center is a challenge to be faced. [ABSTRACT FROM AUTHOR]

Copyright of Dilemas Contemporáneos: Educación, Política y Valores is the property of Dilemas Contemporaneos: Educacion, Politica y Valores and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gestión Joven is the property of Asociacion Espanola de Contabilidad y Administracion de Empresas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of 3C Empresa is the property of Area de Innovacion y Desarrollo, SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The research was conducted to elaborate a marketing plan of the tourism offer of the Tungurahua province, that allowed to propose strategies to promote its attractions and to increase tourism. The applied methods were: survey, interview and research file. Planning was also done for the organization of activities and workshops in which criteria were exchanged with authorities and entrepreneurs of the tourism sector. The plan included the tourism offer of the cantons and SWOT analysis of the sector. The activities that are carried out in Tungurahua were proven to be varied and recognized nationally and internationally, for which they would favor the economic development of its inhabitants. It is concluded that entrepreneurs need to be trained to aim their companies' activities at innovation and quality, through the implementation of strategies, programs and projects that favor tourism development. [ABSTRACT FROM AUTHOR]

Copyright of 3C Empresa is the property of Area de Innovacion y Desarrollo, SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Saber, Ciencia y Libertas is the property of Saber, Ciencia y Libertad and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Libraries have for years been using social media to offer their services and collections, and receiving a number of benefits that must be quantified. In times of economic crisis it is essential to show evidence of success resulting from the resources invested. To measure and evaluate those results, libraries should have a marketing plan for social media, in which measurable and achievable objectives are defined, target populations and the social media to be used are established, an action plan is elaborated, and indicators -both quantitative and qualitative- are defined, thus demonstrating whether the objectives have been achieved and the return on investment (ROI). [ABSTRACT FROM AUTHOR]

In the current scenario, increasingly more and more competitive, the benefits of the marketing plan in hotel management is started to be more valued. The current situation of transit hotels destination Villa Clara dropped as a result, poor planning in the commercial activity, prevailing empiricism and operability. Thus, the proposal presented comes from the need to develop a new process for the preparation of the marketing plan in these hotels, considering that in the consulted literature although there are extensive contributions around this issue, there is a lack of appropriate procedures according to the particular characteristics of such hotels, which makes it more required the use of practical methods and techniques based on real possibilities of management, so that allows the increased flow of tourists and profits steadily. [ABSTRACT FROM AUTHOR]

The aim of this research is to analyze the communication strategies used by Spanish franchises which, targeting at any objective public, would like to promote their market expansion and marketing organization. In this paper, we establish a comparative study between the strategies used by franchises in their first stage of market expansion and those used by established franchisors. To accomplish this, we base our research upon qualitative (participant observation) and quantitative methods (survey) to a fixed number of franchise companies. In conclusion, we attempt to set the possible differences between strategies followed by this kind of companies, according to their location in the market. [ABSTRACT FROM AUTHOR]