Plan marketing para la reactivación comercial de panificadora.

The present research work was carried out in the bakery and pastry shop Jennifer because in recent years there has been a decrease in sales, therefore, they have had a lower profit margin, which causes them not to have enough income to make investments that allow them to make a counterparty. However, there is a premise of opportunity, such as the increase in bread consumption and commerce in social networks. To carry out the research, the mixed approach, descriptive and field type, survey and interview techniques were used, which allowed to collect information pertinent to the project, with the aim of establishing strategies for the marketing plan. According to the results of the survey carried out, the target audience is people 25 to 40 years old, because they have a purchasing power, likewise, the quality of the products is a main factor when choosing where to buy breads and cakes. [ABSTRACT FROM AUTHOR]