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From a documentary historical perspective, the commercial expansion of telecommunications systems from first-world countries that have maintained a dominant presence in Mexico for 100 years is analyzed. The activated FM receiver in cell phones, which Apple has decided not to activate, serves as an example of the need to regulate the power of multinational corporations, which diminishes visibility in public communication and social media. Neither the public pressure from authorities, industry, and civil society in Mexico, Canada, nor the United States has succeeded in dissuading the iPhone from allowing such signals on its devices, thereby favoring the sales of headphones, music services, and mobile broadband data payments. Contributions from direct contact with media representatives and regulatory bodies are included. [ABSTRACT FROM AUTHOR]

The objective of companies is to seek profitability to guarantee their survival. To do this, they want their brand to be recognized and differentiated. Apple is a paradigmatic case in this sense. It is currently the most valuable brand in the world. Through a theoretical framework, a case study and ad-hoc research, the perception of the value of the Apple brand among iPhone users is analyzed. The brand identity acts together with the main attributes of the product to shape in the minds of the users an experience that is perceived as unique and valuable. [ABSTRACT FROM AUTHOR]

Copyright of Retos, Revista de Ciencias Administrativas y Económicas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Imago (22549633) is the property of IMAGO Revista de Emblematica y Cultura Visual and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: This research explores the impact of the COVID-19 crisis on the ecosystem of mobile applications. Methodology: The search and location of apps on COVID19 on the Google Play and Apple Store platforms is used to select the ones with the greatest impact and diffusion for which a quantitative analysis was performed. Results: The research has focused on four aspects: (1) the appearance of these applications and their evolution according to current events during the first months of 2020; (2) the characteristics, purposes, and features of the discourse; (3) what traits identified the issuers and, finally, (4) the reception that users made about the apps. Discussion: the two main types of developers (government entities and private initiatives) focused on disease control and diagnosis applications, along with others that tried to alleviate the growing demand for information. [ABSTRACT FROM AUTHOR]

Emotions are part of the brands communication. The models provided to explain the influence process are often focused on cognitive processing, leaving the affective process aside. The present paper identifies the elements that are activated in the consumer mind while attending brand communication and how this process supports the creation of powerful brands. The study focus on the emotional evaluation of the Apple brand compare to Samsung brand. The three-factor model proposed by Thomson, MacInnis, y Park (2005) is used to measure the affect, passion and brand connection. The results show that the scale adaption to the Spanish sample achieves good psychometrics properties when applied to the selected brands. Apple displays better evaluation than Samsung from the emotional point of view y confirm its followers in social media have more emotional link than followersthose who are not. [ABSTRACT FROM AUTHOR]

Introduction: Augmented reality technology is a combination of the real world and the virtual world through a set of processes based on software and multimedia documentation storage possibilities provided by the new information and communication technologies. Methodology: This article focuses on the analysis of the use that Spanish media are making of this innovation. Firstly, we have examined the pioneering experiences of the newspaper El País (through its publication El Viajero) and the magazine Fotogramas, mainly based on the QR technology of two-dimensional codes; next, we have proceeded to study the phenomenon from the development apps on mobile devices such as tablets and / or smartphones (in Apple, Android and Windows environments), highlighting their actual reach to date from today; and, finally, we have analysed the short and medium-term experiments based on this innovation that are being carried out in the main Labs belonging to Spanish journalistic companies. Results and conclusions: The results of the research shows that augmented reality is still taking its first steps in information market, both on an international scale and even more pronounced in Spain. The vast majority of these experiences do not encompass the complex technological infrastructure necessary to launch such projects, so, its real development in information industry will be possible with a new generation of physical devices that, in combination with more powerful hardware platforms and specifically designed software, will achieve the integration of real and virtual elements. However, in the medium and a long term it is outlining a scenario in which it is necessary to quantify what is the true deontological impact that the implementation of the augmented reality has in the flow of informative contents generated by information companies, as well as which will have the levels of protection of the data supplied by users of this technology to companies that provide content and services. [ABSTRACT FROM AUTHOR]

Introduction. Digital media needed to adapt, in these last years, to numerous changes affecting both contents production and reception. The wearables or devices we carry along with us, specially smartwatches, can offer an interesting option in the diffusion of journalistic products. Objectives and Methods. To study the trends in the production of contents for iWatch, we used a quantitative methodology based on analyzing apps for Apple smartwatch from a total of fifteen cybermedia of informative communication of generalistic character and daily publication, with printed matrix. Results. Results show that the platform demands renewed narratives and online media still have very primary models available to face the new informative challenges of ubiquity. Discussion and conclusions. Exploit personalization, audios or customization, are some of the challenges editors and journalists must face in the current journalistic context. [ABSTRACT FROM AUTHOR]

Electronic books have renewed the traditional concept of the book, encouraging the socialization of reading and user participation while breaking the traditional pattern of publishing. The publishing companies have been adapting to the new context with new proposals, in which the content is of increasing importance. There is a struggle between large groups such as Amazon, Apple and Google for the control of the market as it matures. These brands are internationalizing and in 2011 landed in several European and Latin American countries, maintaining their positions as direct competitors. [ABSTRACT FROM AUTHOR]

The relevance and potential impact of Apple Computer's iBooks initiative is discussed. iBooks is aimed at the USA textbook market, but it has a great potential to expand, as has previously occurred with other services that use iTunes, Apple's B2C-C2C e-commerce and digital distribution platform. The initiative combines hardware, authoring software, e-reader, distribution channels, and social and networking services integration to empower systemically and synergistically its products and services against those of the competition, creating a new prototypic exemplar of the so-called "digital ecosystems". [ABSTRACT FROM AUTHOR]

Mobility is the driving force of a radical transformation of society and of our lives, and the emergence of smartphones and tablets has been a turning point. This transformation is mainly articulated around five technological ecosystems, each composed of an operating system, social networks, applications, standards and hardware devices. These ecosystems are the World Wide Web, the social network Facebook, Google, Microsoft and Apple. Only the Web is open; the rest are captives of the companies that are developing them. With the advent of mobility and permanently connected devices such as augmented reality glasses, and the emergence of new digital surfaces in everyday environments such as stores or underground stations, we must try to open the ecosystems to free us from the captive platforms and enable us to build a real life and digital identity independent of that or those with which we work. In this process the Web and W3C standards should once again resume their role as champions. [ABSTRACT FROM AUTHOR]

Book digitization is having a significant impact at all economic, business and legal levels. Concepts that had prevailed since the advent of the printing press more than 500 years ago have to be changed. With self-publishing, authors do not need publishers, and some indie (independent) are getting an enthusiastic public reception, selling hundreds of thousands of copies. For their part, publishers, who traditionally had been confined to one language and one territory, can easily reach a global scale with the advent of the e-book. Large multinational companies like Amazon and Apple have already landed in Europe, and soon they will arrive in the rest of the world. The e-book is not only a change from paper to digital but is also having a substantial impact on reading habits. [ABSTRACT FROM AUTHOR]

El artículo explora las maneras por las cuales los directivos empresariales pueden promover la innovación en forma novedosa. Se provee el ejemplo del desarrollo del iPod por la compañía Apple y su utilización de descargas para mantener relaciones con los clientes. Se esboza la filosofía de la innovación como modelo de negocio en los ámbitos del contenido, la estructura y la forma de la gestión.

El artículo discurre sobre la introducción del iWatch, un reloj inteligente de Apple. La autora comenta sobre algunas características del iWatch, incluyendo el monitoreo de las constantes vitales. También se considera el impacto del iWatch en la vida diaria y se examina el concepto del transhumanismo, o la incorporación de tecnología con el cuerpo.

An essay on the Apple Inc. product, the iPad, and its social and cultural implications is presented. The author discusses earlier Apple products such as the Macintosh computer, the iPod, and the iPhone and analyzes the marketing strategies for the products. He focuses on the perception of Apple products as stylish and unique in relation to the founder of the company, Steve Jobs.