Apple lanza un ordago en el mundo del libro.

The relevance and potential impact of Apple Computer's iBooks initiative is discussed. iBooks is aimed at the USA textbook market, but it has a great potential to expand, as has previously occurred with other services that use iTunes, Apple's B2C-C2C e-commerce and digital distribution platform. The initiative combines hardware, authoring software, e-reader, distribution channels, and social and networking services integration to empower systemically and synergistically its products and services against those of the competition, creating a new prototypic exemplar of the so-called "digital ecosystems". [ABSTRACT FROM AUTHOR]