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Apple lanza un ordago en el mundo del libro.
- Source :
-
Anuario Think EPI . 2012, p316-319. 4p. - Publication Year :
- 2012
-
Abstract
- The relevance and potential impact of Apple Computer's iBooks initiative is discussed. iBooks is aimed at the USA textbook market, but it has a great potential to expand, as has previously occurred with other services that use iTunes, Apple's B2C-C2C e-commerce and digital distribution platform. The initiative combines hardware, authoring software, e-reader, distribution channels, and social and networking services integration to empower systemically and synergistically its products and services against those of the competition, creating a new prototypic exemplar of the so-called "digital ecosystems". [ABSTRACT FROM AUTHOR]
Details
- Language :
- Spanish
- ISSN :
- 18866344
- Database :
- Academic Search Index
- Journal :
- Anuario Think EPI
- Publication Type :
- Academic Journal
- Accession number :
- 82509786