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Democracy is considered to be the ideal foundation of societies today. In a democratic society, news media play a highly relevant role as avenues by which public and political powers can interact with society and facilitate civic participation. The public’s perception of the news media’s reputation is a crucial factor for enhancing trust and citizen engagement. This article presents a study of the reputation of the media (paper press, digital press, radio and television) in ten European countries: Austria, Belgium, France, Germany, Italy, Poland, Portugal, Romania, Sweden, and the United Kingdom. A quantitative method was applied to the results of a survey conducted to determine the reputation of news media among a sample of the informed population in those countries (1,000 residents of legal age who used media at least two or three times a week). The concept of reputation is thereby characterized in its association with the media, identifying its integrating attributes and assessing its incidence in each type of medium. The results indicate that, although television is the most widely used medium, the printed press enjoys a higher reputation in most of the countries studied, being seen as having the attributes of credibility and informative rigor. This study provides a detailed analysis of the scores given to media reputation attributes in the considered countries. It also offers a ranking of the media with the highest reputation in the countries examined, as well as a description of the reputational position of each medium. [ABSTRACT FROM AUTHOR]

This paper analyses the communication carried out by IBEX35 companies in crisis situations in order to determine the mechanisms that try to favour dialogue between organisations and their stakeholders. The sample is made up of the tweets that include the word covid and that have been issued by the 27 IBEX 35 companies that had verified corporate profiles on the Twitter social platform during the first 6 months of the COVID-19 pandemic in Spain. Taking into consideration the dialogic principles established by Kent and Taylor (1998), which were adapted by Rybalko and Seltzer (2010) for Twitter, an adaptation was made to establish indicators to apply to the conversation established on the platform. To analyse the differences in interaction, the t-test for independent samples and the one-factor ANOVA were used. The results show that companies maintain an interest in engaging with their audiences but continue to deal with topics that are not of interest to users, which makes it difficult for a dialogue or conversation to take place between companies and stakeholders. The article shows that the resources most used by companies in crisis situations are the call to action and dialogue, either by asking their users questions or suggesting the desired interaction. While directly asking users for their opinions does not generate more dialogue, the results show that soliciting attitudes, such as commenting, sharing an image or liking an image, does increase interaction. This implies that there is low interest on the part of audiences to join a real conversation. [ABSTRACT FROM AUTHOR]

The objective of this bibliographic review paper is to analyse the impact of social media in the creation of the online reputation of a hospital brand. This paper proposes the PMA model for online reputation management in hospital brands and concludes that the existence of a multidisciplinary team, the brand projection in the long term and the involvement of health professionals are determining factors, which help the Hospital Head of Communication to create a reputed brand. [ABSTRACT FROM AUTHOR]

Two studies, one qualitative and the other quantitative, have been carried out, each using two samples differentiated by the degree of knowledge of the performance of media: informed population and communication professionals. A quantitative analysis of the reputation of the Spanish media is carried out, based on a qualitative analysis of the professional and business reality of the media with the best reputation. It is concluded that there is a broad consensus that there is no confidence in the media because the information that they disseminate is manipulated. The credibility of a medium shows a high correlation with its history, consistent with the theory of reputation, because consolidation of a stable reputation requires time. The reputation of each type of media (paper press, digital press, radio, and television) is evaluated, yielding two rankings of the 16 media with the best reputation in Spain, corresponding to the two samples analyzed. [ABSTRACT FROM AUTHOR]

The aim of this article is to present the work carried out by communication researchers within a biomedical engineering group that works against breast cancer at the University of Girona (Spain). It will gradually detail how the identity of the group was developed, how the storytelling was built, how we construct a Strategic Communication Plan, and the concrete and specific actions to achieve two objectives: to be visible and to obtain extra funding. It was assumed that one objective should be linked to the other. This paper is a real world application. It is based on the theoretical perspective of Institutional Theory as understood by Macagnan (2013), and the philosophy put forward by Abratt and Kleyn (2011). They state that corporate identity and corporate branding are inseparable elements that shape the reputation of an organisation, in the same way as the role played by the public. Thus, the strategic communication plan that was developed followed the guidelines outlined by Scheinsohn (2009), the flexibility outlined by Matilla (2009) and following Capriotti (2009) in relation to the phases of strategic management and its relationship with the public. First, we focused on seeking notoriety. The assumption was that by achieving visibility and awareness it would be more accessible to secure more funding. In other words, we tried to ensure that the biomedical contributions based on 3D engineering, developed within the team, did not go unnoticed. The mission of the project, called ONCOen3D, is to test new therapeutic targets against Triple Negative breast cancer, one of the most aggressive cancers, with a high degree of recurrence, which mostly affects young patients. The drug tests, which is one of the team's tasks, are tested, in our case, on matrices printed with 3D systems that, with low cost, allow many tests. This creative idea, the basis of the project, was absolutely unknown outside of academic walls, until this multidisciplinary research team incorporated experts from the area of communication. Thus, communicative actions were devised, scheduled and focused on different audiences to achieve notoriety. To begin with, the name and visual identity of ONCOen3D was created: a logo, a graphic identity embodied in communicative elements of dissemination (flyers, rollups) and institutional videos hosted on the corporate website. The videos explain and present the work both to a more specialized and scientific public, or to a more generalist public: patients, families and organizations supporting breast cancer patients. Other actions were aimed at achieving the second objective: to seek funding outside the usual channels of the university. Visits to the laboratories were scheduled to introduce the institutions and organizations with which we normally collaborate, and to engage new potential sponsors. Another event planned was the organization of a solidarity market for emerging talented designers. In addition, the informative story was constructed to present ONCOen3D in society through a classic technique of Public Relations: the press conference. The results were more than 50 impacts in national and international media; a remarkable publicity was obtained. This international presence prompted ONCOen3D to compete in the 3D Printing Academy Awards 2019 and win the Best Healthcare Application 2019 award. Therefore, these initial responses show that, with the multidisciplinary nature of the teams, dissemination is more effective in terms of both positioning and reputation. This project conceived and implemented with a Spanish public university is serving to give visibility to science. [ABSTRACT FROM AUTHOR]

Internal communication is a rising value in the business environment due to its usefulness to achieve the commitment of employees towards the organization. Therefore, it is an area of interest for both researchers and the business sector, which can make profitable advances. The objective of this paper is to analyze the strategies of Spanish companies that are recognized for their good practices in internal communication. This study performs a secondary analysis of the data Great Place to Work ranking and the Observatory of International Communication and Corporate Identity awards between 2014 and 2018, as well as semi-structured interviews with representatives of both entities. The results show the consolidation of tools as brand ambassadors and internal applications, as well as the trend to promote the experience of employees to increase their engagement and make change management possible. [ABSTRACT FROM AUTHOR]

Anime is frequently the origin of media-mixes, that is, strategies of production and distribution of transmedia products in the Japanese global markets. Synergies can be formed through collaborative authorships and transmedia adaptations. While there is an important academic discussion about authorship in media, its role in the context of video games and the media mix is not that clear. In this sense, Ni No Kuni saga (2011-2018) is studied for being a unique case of intertextuality between the work of Studio Ghibli, and particularly the influential Hayao Miyazaki (1941) and Role Playing Video Games. The paper will show how individual and collective authorships consolidate common styles and narratives in the form of coherent corporate images and branding. These images survive the original authors to be replicated through the rest of the transmedia production. [ABSTRACT FROM AUTHOR]

The corporate marketing perspective is a new paradigm which identifies the management of the business identity, image and reputation as an essential tool for the survival and success of companies. Accordingly, the correct understanding of these three concepts is a basic pre-requisite for the companies interested in managing their businesses in accordance to the latest marketing trends. Nonetheless, the proliferation of diverse approaches to the study of the identity, image and reputation hampers the generation of useful knowledge regarding these issues. In this paper, an integrative perspective is proposed to better understand the concepts and dimensions of the business identity, image and reputation. The theoretical review provided in the paper allows scholars and practitioners to better understand these three faces of the corporate marketing perspective. [ABSTRACT FROM AUTHOR]

Each time medium and small business give time increase the trust in their brand. The literature supports that brand trust is an antecedent of satisfaction, word of mouth and loyalty. Even given its importance, in the field of sport management has been underestimated. Our objective is to propose a multiple lineal regression model to explain the background of the trust in a fitness premium service. The results of the consultation (314 customers) show that the corporative image is the most important background in brand trust (β=.53), followed by the perceived value (β=.16), satisfaction (β=.13) and finally quality (β=.12). This paper provides new information by the fact of studying the brand trust inside sport management in relation with other traditional variables, added to premium fitness is a field little studied. The main extracted information, is that the image is the most influential factor of trust convey to brand customers, which lead to practical information for the sports managers. [ABSTRACT FROM AUTHOR]

In last years, a new model of business, known as e-marketplaces, has appears. This paper tries to show what they are and how they do. Furthermore, several strategies oriented to gain vendor users' loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality is the main factor, the paramount importance are also to improve the e-marketplace's corporate image and the users perception that the e-marketplace provides them added value. [ABSTRACT FROM AUTHOR]

In last years, a new model of business, known as e-marketplaces, has appears. This paper tries to show what they are and how they do. Furthermore, several strategies oriented to gain vendor users' loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality is the main factor, the paramount importance are also to improve the e-marketplace's corporate image and the users perception that the e-marketplace provides them added value. [ABSTRACT FROM AUTHOR]

Since the approach of Freeman (1984), the stakeholder's theory integrates the need for firms to interact with certain audiences. In this sense, public relations into the framework of CSR stakeholder theory highlighting the commitment of the public organizations that can affect or be affected by the performance of the companies over their environment. From Africa, the oil companies tend to focus on the financial benefits and develop philanthropic acts to their environment. The new orientation of CSR from the profile of stakeholders establishes new forms of relationships between organizations and their publics. Oil companies in Ivory Coast define their CSR policies without a real strategy to its public assets and liabilities thus influencing their reputation and corporate image within society. This paper aims to provide answers about the relationship between the oil companies and so-called stakeholders in CSR management. An analysis of the behavior of the oil companies Ivory Coast down a management-oriented public relations internal audiences and liabilities of the organization in its CSR policy. [ABSTRACT FROM AUTHOR]

Using as a reference the opinion of university managers and Social Boards, the aim of this paper is to ascertain the presence of significant differences regarding the main barriers and drivers found in Spanish universities to develop practices for the implementation of corporate social responsibility (CSR). The main finding is related to the lack of training is the most important barrier to develop CSR practices. Based on this result, we can infer that Spanish universities not include in their business and management curricula subjects related to social responsibility issues. In addition, we found that the main driver to develop CSR practices at Spanish universities is improving their social image and reputation. [ABSTRACT FROM AUTHOR]

This paper presents an explanatory regression model contrasting the existence of a direct relationship between the information concerning the social responsibility of Spanish financial entities with respect to their customers and their corporate reputation. The dependent variable of the model is an ordinal variable defined by its position in the MERCO ranking of the entities under study; the ordinal regression model is the methodology applied. The model we present constitutes a first approach to ascertain the importance that information on social responsibility has in managing corporate reputation. This aspect of management will gradually become just as important as knowledge or added value management is today. The results obtained show a direct relationship between the category of corporate reputation and the information about innovation and risk management communicated by the financial entities. [ABSTRACT FROM AUTHOR]

Corporate reputation is a key intangible asset for organizations, especially in intensive-staff services, because it allows creating and sustaining competitive advantages. As managers are essential in the creation and communication of reputation, the aim of this paper is to establish a model about reputation perceived by them. Thus, Human Resources, Ethics and Costumer Loyalty, Media Reputation, Good Functioning, Respect and Credibility, and Environmental Responsibility are identified as specific dimensions that affect to the reputation perceived by managers of service companies, such as accounting audit firms that operate in Spain. This will facilitate the strategic management of reputation. [ABSTRACT FROM AUTHOR]

This paper aims to approach to the reality of the environmental marketing in the Spanish industry, identifying, on the one hand, the most salient green practices in this sector and, on the other hand, the profiles of companies more prone to adopt them. Findings suggest that, in general terms, more socially visible organizations are more interested in environmental marketing practices. In addition, it is also observed that the implementation degree of environmental modifications in internal processes related to logistics and product design is superior to market directed actions, mainly oriented to promote and communicate the organization's environmental behaviour. [ABSTRACT FROM AUTHOR]

This paper analyses the influence that image associations have in the perceptions and satisfaction with the Spanish bank industry. For that, the role of location, personnel, social responsibility and perceived price fairness as determinants of global impression and satisfaction with the entity is examined. Moreover, it also studies if socio-demographic variables and the fact that the client is customer of a traditional or saving bank moderate the relationships. To fill these aims, structural equation modeling is employed with a sample of 300 clients of the Spanish banking industry. Results show different paths of influence of the associations over the satisfaction. Besides, differences among segments are found, what highlights the importance of offering differentiate services in this market. [ABSTRACT FROM AUTHOR]

Corporate competition is based less on differences in the products they offer than on a company's ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets is required, with two fundamental phases: image assessment at a specific point in time and proper management of the corporate image to optimize the company's position in the minds of the general public. Attention to corporate image is essential for midsize organizations that have not yet understood or are just beginning to understand that tangible differentiation is not enough to establish competitive advantages in an increasingly globalized market. This paper addresses the value-added importance that documentation has (or should have) as companies manage their intangible assets, especially the corporate image. It also discusses the importance of organizations assuming documentation as part of managing their work. In particular, we focus on the role of documentation in the "assessment" of the image through the image audit. This first phase is completed with the "management" phase, including development of a series of documents, programs and manuals that require a significant review effort so that in the long term the organization can obtain benefits in terms of added value. [ABSTRACT FROM AUTHOR]

The aim of this piece of research is to determine the interrelationships between the corporate image used by the main restaurant franchises operating in Spain and the colours used by them. Following Colour Theory and the studies on colour psychology that will be dealt with during the course of this paper, we have started with the principal hypothesis that red will be the predominant colour, together with yellow, due to the fact that these colours, because of their inherent connotations, are those best able to convey the activity and philosophy of fast food companies. The field of Visual Corporate Identity is an extremely wide one in which various elements are at work, such as brand, logo, symbol, typography, colour, different compositions or versions of the brand and the application of the brand to different support media. This means that when it comes to the comparative analysis, this piece of research will focus on the chromatic aspect of each sample analysed as it operates in the fast food sector and the Spanish market, based on the assumption that the way in which elements such as colour are used is not arbitrary. The methodology used in this research meant selecting a sector of activity from within the commercial system of fast food franchises and determining the samples to be analysed based on the following criteria: highest volume of invoicing and greatest number of franchises operating in Spain. To accomplish this, the authors have based their research upon qualitative methods and secondary sources. In conclusion, we have been able to demonstrate how the use of corporate identity and, more specifically, colour, is deliberate and undoubtedly forms part of, and is subordinated to, the corporate communication strategies defined by the company. [ABSTRACT FROM AUTHOR]

A deep change in local management has been taking place. Managing successfully tangible elements (urbanism, transport, supplies, etc.) is no longer enough to properly analyse territorial competitiveness. In fact, intangible elements (such as image, personal skills, relationship) are becoming more and more significant to achieve this purpose. This paper aims to show the various initiatives that are currently being carried out all over the world. These relate knowledge-based strategy to the territorial field. Countries, regions, as well as cities have been testing very innovative scheme projects in order to manage those intangible elements belonging to the strategy of the community. [ABSTRACT FROM AUTHOR]

Corporate identity manuals used by Spanish public administrations at the state, regional or local level set the standards for the respective corporate image that is displayed to the public. Corporate image is not a static concept, but evolves with society. Concepts such as logo, typography, format and print materials are defined, as well as the stationery for the three most common communications of administrative action: internal memo, inter-office document, and letter. [ABSTRACT FROM AUTHOR]