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La gestiĆ³n de la reputaciĆ³n online de las marcas hospitalarias: una propuesta de modelo.
- Source :
-
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria . nov2017, Vol. 22 Issue 43, p53-68. 16p. - Publication Year :
- 2017
-
Abstract
- The objective of this bibliographic review paper is to analyse the impact of social media in the creation of the online reputation of a hospital brand. This paper proposes the PMA model for online reputation management in hospital brands and concludes that the existence of a multidisciplinary team, the brand projection in the long term and the involvement of health professionals are determining factors, which help the Hospital Head of Communication to create a reputed brand. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Spanish
- ISSN :
- 11371102
- Volume :
- 22
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
- Publication Type :
- Academic Journal
- Accession number :
- 127531178
- Full Text :
- https://doi.org/10.1387/zer.17908