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Showing total 12 results
12 results

1. Fuego y libertad. Análisis de la campaña protagonizada por Dua Lipa para promocionar una fragancia de la marca Yves Saint Laurent.

Author

Canga Sosa, Manuel

Subjects
CRITICAL analysis, LIBERTY, CONSUMERS, EMOTIONAL advertising, ADVERTISING, PERFUMES, DIGITAL technology, SINGERS
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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2. La representación de las mujeres en los spots publicitarios españoles (2006-2021). ¿Podemos hablar de femvertising?

Author

Lluch Rubio, Núria, Martorell Castellano, Cristina, and Serra Folch, Carolina

Subjects
TELEVISION advertising, WOMEN in advertising, DIGITAL technology, HUMAN skin color, FEMINISM, TELEVISION commercials, ADVERTISING, CONTENT analysis, INDUSTRIAL publicity, WOMEN'S sexual behavior
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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3. El papel de la publicidad en el origen, consolidación y decadencia de la prensa gratuita en España.

Author

Martín García, Noemí, de Frutos Torres, Belinda, and Rodríguez de Mier, Belén Ávila

Subjects
ADVERTISING, FREE press & fair trial, FREEDOM of the press, ADVERTISING revenue, RETROSPECTIVE studies, MASS media, INTERNET, HYPOTHESIS
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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4. Los roles de género en la publicidad de los productos de limpieza: el caso de los anuncios de Don Limpio.

Author

Tardivo, Giuliano, Díaz Cano, Eduardo, and Suárez-Vergne, Álvaro

Subjects
GENDER, GENDER stereotypes, ADVERTISING, CLEANING compounds, SAMPLING (Process), STEREOTYPES, CONTENT analysis, SAMPLING methods, BRAND name products
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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5. Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.

Author

Adelantado, Eulalia and Martí, José

Subjects
CELL phone advertising, SMARTPHONE advertising, VIDEO games, INTERACTIVE marketing, TECHNOLOGY in advertising, LOCATION marketing, ADVERTISING
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012

6. Branding y percepción del valor de marca Apple en los usuarios de iPhone.

Author

Mayorga Escalada, Santiago and Lalwani Lalwani, Ronak

Subjects
BRANDING (Marketing), BRAND equity, BRAND identification, PRODUCT attributes, IPHONE (Smartphone), USER experience, ADVERTISING, BRAND name products, BRAND loyalty
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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7. Retos de la profesión publicitaria: aportaciones desde la planificación estratégica.

Author

Fernández Cavia, José and Sánchez Blanco, Cristina

Subjects
STRATEGIC planning, ADVERTISING agencies, ADVERTISING, CONSUMER research, CONSUMPTION (Economics)
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012

8. El ritmo del spot de television actual. Narrativa audiovisual y categorías temporales en el palmarés del Festival Cannes Lions 2007.

Author

Rufí, José Patricio Pérez

Subjects
TELEVISION advertising, TIME, RHYTHM, NARRATIVE paradigm theory, ADVERTISING
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2009

9. Publicidad, sociedad digital y perspectivas críticas. Introducción.

Author

Papí-Gálvez, Natalia and Pacheco-Rueda, Marta

Subjects
ADVERTISING, CRITICAL analysis, SUSTAINABILITY, GIFT giving, DIGITAL media, DIGITAL technology
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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10. Disrupción audiovisual en publicidad. Estereotipo versus transgresión. Nuevos paradigmas.

Author

Ors, Manuel Palencia-Lefler

Subjects
ADVERTISING, AUDIOVISUAL archives, CONTESTS, FESTIVALS, CORPORA, HYPOTHESIS, METAPHOR
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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11. Museos y Content Marketing. Hacia un nuevo modelo de generación de contenidos culturales.

Author

Mateos Rusillo, Santos M.

Subjects
MUSEUM marketing, CONTENT marketing, CULTURAL property, MUSEUM collection accessibility, ADVERTISING & culture, MOBILE apps
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013

12. La representación de la violencia en los tráileres de las películas de Walt Disney Pictures.

Author

Garrido Lora, Manuel

Subjects
VIOLENCE in motion pictures, MOTION pictures & children, IMITATIVE behavior in children, SENSITIVITY (Personality trait), FILM trailers, ANIMATED films, NARRATIVE inquiry (Research method), CONTENT analysis
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2010