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Museos y Content Marketing. Hacia un nuevo modelo de generaciĆ³n de contenidos culturales.

Authors :
Mateos Rusillo, Santos M.
Source :
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria; may2013, Vol. 17 Issue 34, p13-28, 16p
Publication Year :
2013

Abstract

<i>Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
11371102
Volume :
17
Issue :
34
Database :
Complementary Index
Journal :
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
Publication Type :
Academic Journal
Accession number :
88898889