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Branding y percepciĆ³n del valor de marca Apple en los usuarios de iPhone.

Authors :
Mayorga Escalada, Santiago
Lalwani Lalwani, Ronak
Source :
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria; nov/dec2023, Vol. 28 Issue 55, p179-201, 23p
Publication Year :
2023

Abstract

<i>Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
11371102
Volume :
28
Issue :
55
Database :
Complementary Index
Journal :
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
Publication Type :
Academic Journal
Accession number :
174705128
Full Text :
https://doi.org/10.1387/zer.25026